Hunter’s Campaigns feature makes it easy to create tailored email campaigns and monitor their performances in real-time at no cost.
Before you can start with the Campaigns feature, you will need to connect Hunter to your Gmail account (here's a guided tutorial):
This is the first part of the tutorial. You can find the second part here.
In this help article, you will learn how to:
- Create a campaign
- Monitor your campaign performance
Create your first email campaign
Go to the Campaigns section and click the “+ New Campaign” button.
When you create a campaign, you will see several steps at the top right of the campaign. Let's start by looking at the Content step:
Compose your message
In this first step you can write the content of the campaign and send a test email:
In the email body and subject line, you can also include attributes (first name, company, etc.) that are automatically filled when sending the email based on the lead's information.
You can use the general attributes already built-in with Hunter (name, email, job position, company and website) or create your own custom attributes.
Add an image
If you are on a premium plan, you can add images or GIFs to your campaign content. Simply click on the "Add image" icon at the bottom of the message content box, and select the image you want to add.
Set your campaign options
An unsubscribe link will be added by default to all the emails sent to allow every recipient to opt out from future emails. You can uncheck this option if you don't want the link to appear.
You can also customize the unsubscription message in your Campaign Settings page.
Please note that if you have follow-ups in your campaign, it is not possible to remove the unsubscription link.
It is also possible to remove the automatic tracking for the emails, which allows you to know if your emails were opened.
When emails are tracked, an invisible 1-pixel image is added at the end of each sent message.
Add a follow-up
Follow-ups are automatic emails that can be sent in case a recipient shouldn't reply to the first email sent. You can send up to 3 follow-ups per campaign. For each follow-up, you can choose the wait period before the follow-up is automatically sent. The number of days is calculated after the previous message or follow-up has been sent.
If a follow-up is due to be sent on a day that is not part of your sending window, Hunter will wait until the next day on your weekly sending schedule to send it.
Select your audience
After your campaign content is set, you will need to add your recipients:
To select the audience of the campaign, choose if you want to:
- use the leads saved in your Leads section;
- upload a list of contacts with attributes in CSV;
- manually enter a list of emails that you want to send the campaign to.
If you choose to add the recipients from a leads, you can filter your saved leads using the filters on the left side of the window:
If you import the recipients from CSV file, you can follow the same procedure as when doing a lead import, which you can find out more about in the help article on Leads.
Review your emails
In the last Review step, each email can be manually edited and personalised:
This is also the place where you can ensure all your attributes have correctly been inserted and that the final copy is ready to be sent.
When your campaign is ready to be sent, click on the Launch button.
Monitor the campaign's performance
A full report on your campaign's performances can be found in the Statistics section, which appears after the campaign has been launched.
The campaign's statistics can be exported in CSV too:
Tracking events are also displayed next to a lead in the Leads section and you can also set filters to find leads with a specific "sending status".
In the "Emails" section of a launched campaign, you can filter the messages by the following statuses:
The recipient has opened the email.
The recipient replied to the email. You can click on the individual message to see the reply, or go to your Gmail inbox.
The message bounced and did not reach the recipient.
The recipient unsubscribed from your campaigns.
The message was sent, but none of the above statuses apply.
The message has not be sent yet.
Sent emails events
In the Activity section, you can find an activity log with the chronological events (openings and replies) associated with the emails you sent.
Simply click on an email to have a detailed report for it.