Hunter’s Campaigns feature makes it easy to create tailored email campaigns and monitor their performances in real-time at no cost.

Before you can start with the Campaigns feature, you will need to connect Hunter to your Gmail / Google Workspace or Outlook / Microsoft 365 Business accounts.

This is the first part of the tutorial. You can find the second part here.

In this help article, you will learn how to:


Create your first email campaign

Go to the Campaigns section and click the “+ New Campaign” button.

When you create a campaign, you will see several steps at the top right of the campaign. Let's start by looking at the Content step:

Compose your message

In this first step you can write the content of the campaign and send a test email:

In the email body and subject line, you can also include attributes (first name, company, etc.) that are automatically filled when sending the email based on the lead's information.

You can use the general attributes already built-in with Hunter (name, email, job position, company and website) or create your own custom attributes.

Add images and attachments

If you are on a premium plan, you can add images and GIFs to your campaign content, and you can attach files.

To add an image in the body of your message, simply click on the "Add image" icon at the bottom of the message content box, and select the image you want to add.

To attach a file to your email, click on the "Attach file" button and select a file from your file system. You can add up to 10MB in total file size, from various file types such as PDF, ZIP, Excel, etc.

Set your campaign options

An unsubscribe link will be added by default to all the emails sent to allow every recipient to opt-out from future emails. You can uncheck this option if you don't want the link to appear.

You can also customize the unsubscription message in your Campaign Settings page.

Please note that if you have follow-ups in your campaign, it is not possible to remove the unsubscription link.

Link tracking and opens

If you are on a premium plan, you can enable and disable link tracking, whereas email open tracking is available on both the Free plan and premium plans.

It is also possible to remove the automatic opening and link tracking for the emails, which allows you to know if your emails were opened, and if the links in your email were clicked.

When email opens are tracked, an invisible 1-pixel image is added at the end of each sent message.


Add a follow-up

Follow-ups are automatic emails that can be sent in case a recipient shouldn't reply to the first email sent. You can send up to 3 follow-ups per campaign. For each follow-up, you can choose the wait period before the follow-up is automatically sent. The number of days is calculated after the previous message or follow-up has been sent.

If a follow-up is due to be sent on a day that is not part of your sending window, Hunter will wait until the next day on your weekly sending schedule to send it.

It's also possible to add follow-up(s) once a Campaign is Active.

To do that, you can pause it first.

Then, click on the Content section, and Add a follow-up button.

Once you finish adding your follow-up(s), you can resume your Campaign by toggling it On.

Select your audience

After your campaign content is set, you will need to add your recipients:

To select the audience of the campaign, choose if you want to:

  • use the leads saved in your Leads section;

  • upload a list of contacts with attributes in CSV;

  • manually enter a list of emails that you want to send the campaign to.

If you choose to add the recipients from a leads, you can filter your saved leads using the filters on the left side of the window:

If you import the recipients from CSV file, you can follow the same procedure as when doing a lead import, which you can find out more about in the help article on Leads.

Manage the Campaign's settings

In this step, you will be able to override the default sending window and unsubscribe sentence, if you wish to.

When you edit the sending window or unsubscribe sentence here, it will only take effect in this specific campaign, and won't affect the settings of any other campaign.

To ensure that the emails will only be sent on specific days of the week, and during specific hours of the day, edit the custom sending window. You can select and unselect the days of the week, and choose a start and end time.

Below the custom sending window, you can also set a specific unsusbcribe sentence for this campaign only.

Please note that if you edit the settings of a specific campaign, and you later update your default settings, this will not override the settings that you changed in the campaign.

Review your emails

In the last Review step, each email can be manually edited and personalised:

This is also the place where you can ensure all your attributes have correctly been inserted and that the final copy is ready to be sent.

When your campaign is ready to be active, click on the Launch button.


The schedule modal will display more information to you before clicking on the Set the campaign active button:

  • Sender (in case there is more than one email account linked)

  • Number of recipients

  • Daily limit and the number of days the campaign will run

  • When it starts

  • Follow-ups (if exist)


Monitor the campaign's performance

Campaign statistics

A full report on your campaign's performances can be found in the Statistics section, which appears after the campaign has been launched.

The campaign's statistics can be exported in CSV too:

Tracking events are also displayed next to a lead in the Leads section and you can also set filters to find leads with a specific "sending status".

In the "Emails" section of a launched campaign, you can filter the messages by the following statuses:

Opened

The recipient has opened the email.

Replied

The recipient replied to the email. You can click on the individual message to see the reply, or go to your Gmail inbox.

Clicked

The recipient has clicked on a link inside the email.

Bounced

The message bounced and did not reach the recipient.

Unsubscribed

The recipient unsubscribed from your campaigns.

Sent

The message was sent, but none of the above statuses apply.

Pending

The message has not been sent yet.

Errors

There was an error while sending the message. Reset your email account connection from the settings page, and contact us if the problem persists.

Sent emails events

In the Activity section, you can find an activity log with the chronological events (openings and replies) associated with the emails you sent.

Simply click on an email to have a detailed report for it.

Know when your emails will be sent

You can get insight into all your pending messages and the emails scheduled to be sent by clicking on the Queue section.

You can filter by the From email address:

And by a specific Campaign name:

The following views will provide you with a breakdown of the pending and scheduled emails.

  • The Outbox

The emails sent in the next 5 minutes are added to the Outbox. The view is also automatically refreshed.

  • Pending Emails

In this section, all the pending emails are listed. They will be progressively added to the Outbox based on your sending window.


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