Sending personalized emails is a great practice to avoid spam reports and increase reply rates.

When creating a Campaign, it is possible to use dynamic attributes to automatically retrieve information from the recipients.

In this article, you will learn how to:

How to add a custom attribute

1) Setting up the custom attribute

Before selecting a custom attribute for your email campaign, you first need to set it up and configure it when importing a new list of leads.

Please visit the following page if you'd like to create a new Custom Attribute.

2) Ensure the Lead information is correctly imported and mapped

After creating a new custom attribute, all you need to do is to create a CSV file with detailed information about your prospects and use the Import Functionality.

Next, map your columns to that newly created or existing attribute, e.g., Website.

You'll have something like the following in Hunter when you import your list of Leads successfully:

3) Add the custom attribute to the Campaign

When composing a new Campaign, simply select the attribute you'd like to include and specify a fallback value, in case the attribute cannot be retrieved for a recipient:

Custom attributes can be also included in the email body and subject line.

Adding a custom attribute URL

If you wish to add a custom attribute URL, click on the "Insert link" button to add a custom link to your campaign, just like adding a standard link.

Then, you'll need to tell which custom attribute to use.

Finally, you can double-check your custom attribute identifier from your custom attributes page. For this example, we're using the Website as the attribute.

You can use one of the following options to include a URL in your campaigns:

  • Web address to add a URL and have it be the same for all your recipients

  • Attribute to have a unique URL attribute for each recipient

The Fallback URL is required should a lead not have a custom link attribute.

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