Sending personalized emails is a great practice to avoid spam reports and increase reply rates.
When creating a Campaign it is possible to use dynamic attributes to automatically retrieve information from the recipients.
When composing a new Campaign, simply select the attribute you'd like to include:
After adding the attribute, replace the FALLBACK value with a word you'd like to use in case the attribute cannot be retrieved for a recipient:
Dynamic attributes can be added to the subject line by copying and pasting an attribute:
Custom attributes can be also included in the email body and subject line.