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HubSpot integration

Find out all about Hunter's integration with HubSpot, including how to synchronize, update and manage your leads.

Updated over a week ago

This guide explains how to connect Hunter to your HubSpot account and sync your leads. You’ll learn how to set up the integration, control synchronization, and understand how lead syncing works.


What you can do with the HubSpot integration

Once connected, you can:

  • Automatically create HubSpot contacts from Hunter leads

  • Sync lead activity (emails, opens, replies, etc.) from Hunter to HubSpot

  • Assign a Contact Owner in HubSpot

  • Optionally create deals for new leads

  • Manually sync specific leads when needed


Lead sync permissions

If you're part of a team, only the lead owner can sync a lead to HubSpot.

  • If a teammate created or saved a lead, only they can sync it

  • This applies even if the lead is in a shared list

Workarounds:

  • Filter leads by team member to view only your own leads

  • Enable automatic synchronization so new leads are synced without manual action


How to connect Hunter to HubSpot

Step 1: Open the Integrations page

  1. Go to the Leads section in your Hunter account

  2. In the left sidebar, click Integrations

Hunter dashboard sidebar with Integrations selected

Step 2: Connect HubSpot

  1. Find HubSpot in the integrations list

  2. Click Connect

Step 3: Authorize your account

  1. Log in to your HubSpot account

  2. Enter your HubSpot credentials and Authorize access

You’ll be redirected back to Hunter to configure the integration.

Hubspot credentials page

Step 4: Configure field mapping

  • Match Hunter lead attributes with HubSpot properties

  • Review and adjust default mappings as needed

Hunter to HubSpot field mapping configuration

Synchronization between Hunter <> HubSpot

There are several options available to configure your synchronization between Hunter and HubSpot:

  • You can configure whether you want leads to be updated in Hubspot when they are updated in Hunter and/or deleted from Hunter;

Leads synchronization HubSpot

🚩 Duplicate leads: If a lead already exists in HubSpot, no new lead will be created. In this case, an error message will appear on the lead's page with the following message:

Error ❌ Contact already exists

Please note that existing leads in HubSpot cannot be updated with Hunter’s data. Only new leads will be created and enriched through the integration.

  • You can also select when a lead should be created in HubSpot:

    • when you create a lead in Hunter,

    • when an email is sent from Hunter Sequences to the lead,

    • or opt to do this sync manually*.

create leads in Hubspot option

💡 In case you opt for a manual synchronization → When you click on a lead's page, a button will appear under ''Synchronization''. Click on ''Sync this lead'' to manually update it in HubSpot.

  • If you already had existing leads before connecting Hunter with HubSpot, those leads won't be synchronized by default. Nonetheless, it's pretty simple to synchronize them in HubSpot by clicking the ''Synchronize X leads'' button on the integration's settings page;

synchronize leads button
  • Your synchronized leads can have a dedicated Contact Owner in HubSpot. To enable that option, select the assigned person from your team:

It's also possible to create a deal in HubSpot every time a lead is created in Hunter, by selecting the appropriate box.


HubSpot Overview

Contacts

All of your synchronized leads will be available in the Contacts section of HubSpot:

Deals

If you selected the option to create a Deal in HubSpot every time a lead is created in Hunter, you'll also be able to see your saved leads in the Sales dropdown menu under ''Deals'':

Activity Log

The Activity Log in HubSpot is updated every time the following triggers happen in Hunter:

  • When an email is sent

  • When an email sent has bounced

  • When an email was opened

  • When a tracked link was clicked

  • When a lead has replied

  • When a lead has unsubscribed

  • When a note was added

All logged activities can be seen by clicking on a specific lead in HubSpot:

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