Hunter Leads
A lead is a potential contact for you and your organization.
Hunter's Leads section can be considered a soft CRM and allows you to save your leads in Hunter or import them from an external file. In the Leads section, you can manage all of your prospects, enrich them, verify them and keep them organized in different lists that you can manage according to your needs.
Saving leads in Hunter helps you keep a record of new people to contact to better automate your marketing efforts or save important professional contacts.
The Leads section
The Leads section is organized into tabs accessible on the left side of your screen, including:
People: access your people leads.
Companies: see and manage your saved companies.
Lists: Access your list of leads or companies and manage your folders
Leads import: import new leads or companies
Configuration:
CRM integrations - Access Hunter’s native integrations to synchronize your leads with other tools
Import history - Access your existing imports
Custom Attributes - Add custom attributes to personalize your email campaigns
Automatic verification - Set your leads to verify automatically when they are added to your leads list.
People and company lists
The Leads section is organized into the following categories:
All People - Get a quick overview of all your leads in one centralized view.
Lists - Access and manage all your lead lists and folders.
Favorites - Pin important lead lists as favorites to keep them easily accessible at the top of your view.
Folders - Browse through your folders and click on any folder to view the lead lists it contains.
Uncategorized Lists View all lead lists that are not assigned to any folder.
Dynamic and Static lists
You can create Dynamic or Static lists in Hunter.
Static lists: Are lists that are static and don't change.
Dynamic lists: Dynamic lists are rule-based or filter-driven views of your lead database. The list updates automatically whenever a lead matches (or stops matching) the filters you’ve set.
To create a Static list, click on the "+" sign next to Lists in your left sidepanel. You can directly place your new list in a folder of your choice.
Another way to create a static list is to import a list of leads from your computer.
To create a Dynamic list, you must start from All people or from a specific static list of leads you already have. Apply one or many filters to your list, and click on "Save as list". You can then choose the "Dynamic list" option and which folder you'd like your new dynamic list to reside in.
Segmentation
Users can personalize and display three attribute blocks in the Leads section that provide a visual representation of attribute distribution. This makes it easier to analyze and filter leads at a glance. This feature is available for all users (free plan included).
The segmentation feature provides a clear overview of your leads and company segmentation, including key statuses such as verification, sending status, and more.
By clicking on a specific segment, your leads are instantly filtered by that attribute, allowing you to seamlessly switch between different views.
You can personalize the attribute blocks to suit your needs. Simply click on the Select an attribute dropdown menu or on the dropdown menu on the top left of each visualization block to open the menu with the different attribute options.
Configuration
The Configuration section is the place where you can manage your:
CRM integrations - to automate your workflow and automatically sync leads.
Leads imports - to Import new lists of leads to your Leads section.
Customer attributes- to create and manage custom attributes to be used in your campaigns.
Set Automatic verifications on your leads to make sure they are automatically verified.
Integrations
You can automate your workflow by integrating your CRM from the Leads section in Hunter. These integrations allow you to synchronize new or updated leads from Hunter to your external software.
Click on the Configuration button at the bottom left and then on CRM integrations. This will redirect you to the Integrations page, where you can add your tool through one of our native integrations.
Quick links to help you manage your leads
How to save leads and companies in Hunter: learn about the different options to save and import companies and leads.
Manage your leads: learn how to edit and manage your leads.
Use filters to target specific leads for your email campaign: Learn how to target your leads by using filters to run new campaigns or add them to existing ones.
How to import contacts to enrich their data: learn how to import your data and let Hunter enrich it for you at no cost.