By default, tracking links in your emails (for opens, clicks, and unsubscribe) point to a Hunter-managed domain.
If you're on a Growth plan or above, you can set up a custom tracking domain, which lets you replace this with your own subdomain (e.g., track.yourdomain.com), giving you more control over your deliverability and brand.
š” There can only be one tracking domain per team.
This is one of several steps to optimize your deliverability. See also:
Why set up a custom tracking domain?
Improved deliverability: Whether your emails land in the inbox depends partly on the reputation of the domains used in your links. A custom tracking domain gives you full control over that reputation.
Lower risk of getting blocklisted: It separates your tracking links from those of other Hunter users, so their sending behavior won't affect your domain.
Brand consistency: Recipients see your domain in links instead of a third-party one, which looks more professional and trustworthy.
What you'll need
A subdomain dedicated to tracking (e.g.,
track.yourdomain.com)Access to your DNS provider
Access to a Growth plan or above (Scale or Enterprise)
No existing custom tracking domain.
How to set it up
You only need to add one DNS record, a CNAME, to verify and activate your custom tracking domain. See the step-by-step guide below:
Step 1 - Add your subdomain in Hunter
Go to Sequences Settings and find the custom domain section.
Enter the subdomain you want to use (e.g.,
track.yourdomain.com)Click Set this custom domain.
Hunter will generate the CNAME record you need to add, copy the name and value shown.
This may take a few minutes, you can wait, come back later, or click the refresh link to check early (once per minute).
Step 2 - Add a CNAME record in your DNS provider
Go to your DNS provider and create a CNAME record using the name and value Hunter provides.
Set the TTL as low as possible (usually 1 minute) to speed up verification.
Wait for the verification to complete, or use the refresh button in Hunter. DNS changes can take some time to propagate.
Step 3 - You're done
Once verified, all emails sent through Email Sequences will use your custom tracking domain for open tracking, click tracking, and unsubscribe links.
You can increase the TTL in your DNS provider back to a higher value for better performance.
š” To remove or change your custom domain: Click the delete link in Hunter's settings, then remove the CNAME record from your DNS provider.
Registrar-specific guides
A custom tracking domain needs to be set both in Hunter and in your domain registrar platform. If you are using one of the following registrars, we have dedicated step-by-step guides for them:
š”Using a different registrar? The steps above work for any provider. If you need help, reach out to our support team.