What Is the AI Writing Assistant?
The AI Writing Assistant in Hunter Campaigns helps you create effective cold emails faster by analyzing your audience, campaign goals, and business context. It’s fully integrated into the Campaigns builder and tailors content based on:
Audience persona – who you’re targeting.
Your business information – problem, solution, and unique selling points.
Campaign objectives – what you want recipients to do.
Tone, style, and other advanced settings you choose.
The AI saves time, improves message relevance, and makes personalization at scale easier.
Hunter uses ChatGPT to generate this content.
How to enable or disable the AI writing assistant
The AI Writing Assistant is available to all paid plan users. Free plan users don't have access to the AI writing Assistant.
To enable it:
Go to the Content tab in your campaign.
Toggle the AI Writing Assistant switch on.
The assistant will generate your email content based on your inputs and settings.
To disable it:
Go to the same toggle in the Content tab.
Switch it off to manually write your own emails.
Required fields when building a campaign with the AI writing assistant
Here's a list of all the information needed for the AI writing assistant to generate a high performing cold email content.
1. Audience persona
Describe the type of person you’re contacting (e.g., “HR leaders in tech startups”).
Manual entry – you define the persona.
Auto-generate – AI scans your leads to create one.
2. About your business
Help the AI understand what you do so it can write relevant copy. Provide:
Problem – the challenge your audience faces.
Solution – what you offer.
USP (Unique selling proposition) – what makes you stand out
ℹ️ Here's an example based on what we would use when doing cold outreach at Hunter:
3. About your campaign
Set your campaign’s direction:
Goal – Book a meeting, share a resource, raise brand awareness, invite to an event, introduce your product, or get a reply.
Tone – Friendly, confident, curious, empathetic, enthusiastic, or professional.
Style – Concise, CTA-focused, problem-solving, or conversational.
4. Advanced settings
Fine-tune your email generation:
Message length – Short, medium, or long.
Language – English, French, Spanish, or German.
Framework (optional) – Use formats like AIDA or PAS.
Custom attributes – Include your own attributes in the email.
AI model – GPT-4.0 mini, GPT-4.1 mini, or GPT-4.1 nano.
When ready, click the "Generate content" button.
How it works
When you click Generate content, Hunter automatically creates your email draft. You can freely add or remove any parts you like.
In the Review step, the AI assistant will further personalize the email using public recipient data collected by Hunter. You can also manually edit or add content at this stage.
💡 Tip: Want to see it in action?