How to compose your messages?
In this second step of setting up your email campaign, you can write the campaign's content and send yourself a test email.
You have three options when composing your campaign content:
Manually create your campaign content
Create your campaign using Templates
Create your campaign using Hunter's AI writing assistant
Manually creating your campaign
Your campaigns start as a blank canvas, and you can start writing your email from scratch directly in the Content section of your campaign:
You can enrich your content using formatting features such as bold or italic text, bullet points, etc.
Our approach prioritizes simplicity over complex design elements, so we've set default font styles and sizes (they will adapt based on the email client font set by the recipient). This ensures that your cold emails are clear and effective.
Creating your campaign using templates
Within Campaigns, you can create your own templates or download pre-made templates from our Library.
Templates can be inserted as a base for your messaging, and you can edit and personalize them to your liking when creating your campaigns.
Create your campaigns using Hunter's AI Writing Assistant
If you're on a paid plan, you have the option to enable Hunter's AI writing assistant for extra help crafting your email campaigns.
You can use the prompts provided to give Hunter information on your audience, value proposition, campaign goals, and more.
We'll generate a complete campaign based on your preferences, ready for you to edit and personalize.
Find more information on using the AI writing assistant here.
How to send a test email
Click the Send a test email button to preview how your message will look to recipients once the campaign is launched. Test emails won't be tracked and won't affect engagement rates.
💡Custom attributes will not appear in test emails sent to you. This also applies to certain existing attributes, except for first/last names and company name attributes, which will function as expected.
Click the Send a test email button, enter your desired email in the dropdown menu, and then click Send test email to receive the test email.
Use attributes to personalize your email content
To tailor your campaign emails for individual recipients, you can include specific attributes in the email body and subject line. Attributes such as 'First Name' and 'Company' will be filled in automatically with the respective information of each recipient at the time the email is sent.
Hunter provides a range of built-in general attributes, such as name, email, job position, company, and website. Additionally, you can create custom attributes to better suit your campaign needs.
How to insert an attribute
To incorporate a new attribute, simply click on the 'Insert attribute' button and then select the attribute you wish to add from the available options.
Once you've chosen an attribute, enter a fallback word in the dedicated section. This word will be used instead of the attribute if it's missing for a particular recipient.
👉 More details on how custom attributes work can be found in the dedicated help article: Personalize an email campaign using a custom attribute
How to add images, videos, and attachments?
If you are on a paid plan, you can add images, GIFs, and videos to your campaign content, and you can also attach files. We support the most common image file types such as JPG, PNG, WEBP and GIFs
To insert an image or GIF into your message body, just click the "insert image" icon located at the bottom of the message content box and choose the image you wish to include.
To insert an image or GIF into your message body, just click the "insert image" icon located at the bottom of the message content box and choose the image you wish to include.
To include a video in your email using its URL, simply click on the "insert video" icon and paste the URL of the video. If the URL is from platforms like YouTube, Vimeo, Vidyard, or Loom, a preview of the video with an automatically selected thumbnail will be displayed.
To include a video in your email using its URL, simply click on the "insert video" icon and paste the URL of the video. If the URL is from platforms like YouTube, Vimeo, Vidyard, or Loom, a preview of the video with an automatically selected thumbnail will be displayed.
If the URL is from a different provider, you'll be required to add a thumbnail URL.
To add a file attachment to your email, click on the "attach file" button and choose a file from your computer's file system. You can upload files up to 10MB in size, such as PDFs, ZIP files, Excel spreadsheets, among others.
To add a file attachment to your email, click on the "attach file" button and choose a file from your computer's file system. You can upload files up to 10MB in size, such as PDFs, ZIP files, Excel spreadsheets, among others.
How to add a follow-up?
Follow-ups are automated emails triggered when a recipient doesn't respond to the initial email, proving highly effective in increasing engagement and response rates in cold email campaigns.
You can include up to 5 follow-ups in each campaign in Hunter. For each follow-up, you can choose the delay before it's sent, ranging from 1 to 30 days, allowing you to strategically time your messages for maximum impact.
💡When you add a follow-up, the number of days you select is counted starting from the day after the previous email was sent.
👉 If the subject line of your follow-up is left blank, it will be sent as a reply to your original message. However, if you add a new subject, the follow-up will be sent as a separate email, offering a fresh opportunity to catch the recipient's attention.
If a scheduled follow-up falls on a day that's outside your designated sending window, Hunter will delay sending it until the next day which aligns with your weekly sending schedule.
🎉 Congratulations on creating your content. Let's proceed to the next step and learn how to Review your emails.