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How to set up a custom tracking domain with GoDaddy

In this help article, you will learn how to set up a custom tracking domain for Email Sequences when your domain is hosted by the registrar GoDaddy.

Make sure that you have already purchased the domain through GoDaddy and that you have DNS control over your domain. In this tutorial, we will follow along with the domain get-hunter.com.

💡To set up a custom tracking domain in Hunter you need to be on a Growth plan or above and have no other tracking domain set up for your team.


Set up the Custom Domain

To set up your own custom domain in Hunter, you only need to add one DNS record, a CNAME. This can be done in 2 steps.

Let's go through each step in detail.


Add your subdomain in Hunter

In your Hunter account, head to your Sequences settings page, in the Custom Domain section.

  • In the text area, you will enter a subdomain of your GoDaddy domain.

A subdomain is an extension in front of your domain. You can choose to add any word in front of your domain, such as track, tracking, etc. In this case, we've chosen to go with the subdomain tracking.get-hunter.com.

  • Click on "Set this custom domain".

  • Hunter will generate the CNAME record you need to add, this can take a couple minutes. Feel free to leave the page if needed.


Set up CNAME record

Log in to your GoDaddy account, head to your Domain section, and click "Manage DNS" next to your domain. Then click "Add New Record":

Copy and paste the name and value Hunter shows you:

  • Type: select "CNAME"

  • Name: copy and paste the NAME from Hunter's Sequences Settings (e.g. tracking)

  • Value: copy and paste the VALUE from Hunter (e.g. hunterproxy.com.)

  • TTL: set it to Custom → 600 seconds (the lowest value GoDaddy allows) while setting up, then increase it afterwards

Save the changes, and wait until Hunter picks up the change — this should take around 10 minutes, or use the refresh link in Hunter to check early.

💡 Once the custom tracking domain has been set up, you can increase the TTL value of your CNAME record. A short TTL speeds up verification while setting up, but a higher TTL makes your domain faster afterwards. You can set it back to GoDaddy's default of 1 hour.


What custom tracking looks like in email sequences

Once you've activated custom tracking domain, any links inserted in your sequences will use your own domain rather than one of Hunter's domains to track their performance.

This will include links used to track if a recipient opens your emails, the various links that you insert in your emails, and the unsubscribe link.

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