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How to set up a custom tracking domain with Squarespace
How to set up a custom tracking domain with Squarespace
Updated over a week ago

In this help article, you will learn how to set up a custom tracking domain for Hunter Campaigns when your domain is hosted by the registrar Squarespace.

Make sure that you have already purchased the domain through Squarespace and that you have DNS control over your domain. In this tutorial, we will follow along with the domain try-hunter.com.

Set up the Custom Domain

To set up your own custom domain in Hunter, you will need to establish a link between Hunter and your domain. This can be done in 3 steps.

Let's go through each step in detail.

Generate a verification key

In your Hunter account, head to your Campaign settings page, in the Custom Domain section.

In the text area, you will enter a subdomain of your Squarespace domain. A subdomain is an extension in front of your domain. You can choose to add any word in front of your domain, such as track, tracking, etc. In this case, we've chosen to go with the subdomain tracking.try-hunter.com.

Click on "Set this custom domain".

Next, Hunter will generate a validation key. This can take a couple minutes โ€“ it took 3 minutes when creating this guide. Feel free to leave the page if needed.

Once the key is generated, you will find the instructions for the next step: using the key to validate that you own the subdomain.

Verify ownership of your domain

Log in to your Squarespace account. Head to your Domains section, click on your purchased domain, and press "Manage Domain Settings".

Then, click on "Edit DNS":

In the Custom Records section below, click on "Add Record":

This is where you will copy and paste the name and value of the key generated by Hunter:

  • Host: copy and paste the NAME from your key in Hunter's Campaigns Settings (here we are copying _acme-challenge.tracking)

  • Type: select "TXT"

  • Data: copy and paste the VALUE from your key (here we're copying z4FWbvgubyafkAvHPc3-7A3TA4SGD90Ciq441bLwzKc)

Lastly, save the changes. You will then have to wait until Hunter can retrieve the updated value from your provider, which should take a few minutes.

Set up CNAME record

Once the ownership of the domain has been verified, you will see the last instructions that are needed so that Hunter can track Campaign emails using your domain.

In your Squarespace account, on the same page where you created the TXT record (see above for instructions), you will need to either update this record, or simply create a new record.

  • Host: copy and paste the NAME from your key in Hunter's Campaigns Settings (here we are copying tracking)

  • Type: select "CNAME"

  • Data: copy and paste the VALUE from your key (here we're copying

    hunterproxy.com.)

Save the changes, and wait until the information is updated in Hunter.

What Custom Tracking looks like in Hunter Campaigns

Once you've activated custom tracking domain, any links inserted in your campaigns will use your own domain rather than one of Hunter's domains to track their performance. This will include links used to track if a recipient opens your emails, the various links that you insert in your emails, and the unsubscribe link.

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