What Is the AI Writing Assistant?
The AI Writing Assistant in Email Sequences helps you create effective cold emails faster by analyzing your audience, outreach goals, and business context. It’s fully integrated into the Email Sequence builder and tailors content based on:
Audience persona – who you’re targeting.
Your business information – problem, solution, and unique selling points.
Outreach objectives – what you want recipients to do.
Tone, style, and other advanced settings you choose.
The AI saves time, improves message relevance, and makes personalization at scale easier.
Hunter uses ChatGPT to generate this content.
How to start the AI writing assistant
The AI Writing Assistant is available to all paid plan users. Free plan users don't have access to the AI writing Assistant.
To start it:
Go to the Content tab in your email sequence.
Press the Generate sequence button on the bottom left side of the screen.
The assistant will generate your email content based on your inputs and settings.
💡Changed your mind?
If you don't want to use the AI-generated content after you've done it, simply delete the body and subject line of the email.
Required fields when building a sequence with the AI writing assistant
Here's a list of everything the AI writing assistant needs to generate high-performing cold email content.
1. Audience persona
Describe the type of person you’re contacting (e.g., “HR leaders in tech startups”).
Manual entry – you define the persona.
Auto-generate – AI scans your leads to create one.
2. About your business
Help the AI understand what you do so it can write relevant copy. Provide:
Problem – the challenge your audience faces.
Solution – what you offer.
USP (Unique selling proposition) – what makes you stand out
ℹ️ Here's an example based on what we would use when doing cold outreach at Hunter:
3. About your sequence
Set your sequence’s direction:
Goal – Book a meeting, share a resource, raise brand awareness, invite to an event, introduce your product, or get a reply.
Tone – Friendly, confident, curious, empathetic, enthusiastic, or professional.
Style – Concise, CTA-focused, problem-solving, or conversational.
Follow-ups – Number of additional emails sent after the initial message to increase response rates, reinforce your value, and re-engage recipients who didn’t reply.
4. Advanced settings
Fine-tune your email generation:
Message length – Short, medium, or long.
Language – English, French, Spanish, or German.
Framework (optional) – Use formats like AIDA or PAS.
When ready, click the "Generate sequence" button.
When you click Generate sequence, Hunter automatically creates your email draft. You can freely add or remove any parts you like.
Personalize emails for each recipient using AI
In the Preview step of your email sequence, you'll find a Personalize emails toggle in the top-right corner.
When enabled, Hunter's AI Writing Assistant will automatically generate a unique, personalized version of each email for every recipient, based on publicly available information collected by Hunter (such as their name, company, and role).
💡 Note: This is a further personalization step in addition to the AI Writing Assistant. Toggling the button back off simply restores your original content.
Things to keep in mind:
Enabling this toggle replaces your existing email content with AI-generated personalized versions. A confirmation prompt will appear before this happens, and toggling it back off restores your original content.
This can be used on its own or alongside the AI Writing Assistant, regardless of whether you've already drafted content with it.
It can only be enabled for sequences that haven't been launched yet.
If A/B testing is active on your sequence, the Personalize emails toggle will be unavailable, as personalizing emails would interfere with accurate variant testing.
The personalized versions are generated as soon as you switch the toggle on, so what you see in the preview reflects what will be sent.