Because your use case is unique to your business, it can be tricky to determine which filters in Discover will best fit your search.

This guide will help you further tailor your search and improve your results. If you need help getting started with Discover, you can view our full tutorial here and come back to this guide if necessary.

First, we’re going to begin by selecting a couple of simple filters as a starting point for our search.

You can select any filters you'd like as you're following along, or you can follow along with me.

As we can see, using only these 2 filters provides a limited number of results. In this case, we can use different filters to alter results.

Every industry is different, so we recommend trying multiple filter combinations while tailoring your search.

First, notice how we’ve entered only “Dentists” within the industry filter and nothing else.

While that’s a great start, some businesses in this category may identify themselves differently depending on their overall business scope.

For example, some dental practices could be listed under the Hospitals and Healthcare industry filter, or the Medical Practices industry filter.

Adding those 2 filters already improves our results quite a lot, but it can also pollute our results with companies that don’t quite match what we’re looking for.

To help broaden your results while still narrowing down your search criteria, you can use the Keywords filter to add on keywords relevant to your search.

To give you an example, you can see if we use only the medical practices filter we would get a lot of doctors offices that practice other types of medicine.

If you then also layer on the “dentist” and “dental care” keyword filters on top, we’ll start seeing results that more closely match what we’re looking for.

The keywords that are used to describe a company can vary even within an industry, so we recommend using as many keywords as you can think of to help increase the results available

As a tip: If you aren’t sure which keywords to use, we recommend taking a look at a desired company in Discover to see which keywords we’ve used for them, and then adding those keywords to your current search.

We’ll practice this now by brainstorming more keywords to increase the number of dental offices we’re retrieving from Discover.

Feel free to add as many keywords that are relevant to your search as you can think of, you can always adjust them later!

If you find that your results are decreasing instead of increasing on this step, please be sure you have the "Match ANY of these" option selected as shown here:

After entering in those keywords, our results have now increased substantially from where we started with our first search:

Now, we have a full list of relevant companies that we can get started prospecting into!

Remember, you can try as many different variations of the search as you'd like, and keywords aren’t the only way to increase results so we encourage you to try any of the filters you see that are applicable to your use case.

If you’d like, you can now start subtracting some filters or adding in exclusions to refine your search further.

As we mentioned, this can be done as many times as you’d like at no cost, and you can always save different variations of your searches for later as shown here: