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How to tailor your Discover search using filters

Learn how to use the different available filters to better tailor your search and improve results.

Updated over a month ago

Because your use case is unique to your business, it can be tricky to determine which filters in Discover will best fit your search.

This guide will help you further tailor your search and improve your results. If you need help getting started with Discover, you can view our full tutorial here and come back to this guide if necessary.


Choosing your first Hunter Discover filters

First, we’re going to begin by selecting a couple of simple filters as a starting point for our search.

You can select any filters you'd like as you're following along, or you can follow along with me.

  • Filters selected for this round include:

    • Industry: Dentists

    • Location: United States

  • Results for this round: 1,216 companies

As we can see, using only these 2 filters provides a limited number of results. In this case, we can use different filters to alter results.


Adding filters to broaden results

Every industry is different, so we recommend trying multiple filter combinations while tailoring your search.

💡 Don’t worry, no credits will be charged as you tailor your search, and will only be charged once email addresses are retrieved from your results, so try as many as you’d like while experimenting!

First, notice how we’ve entered only “Dentists” within the industry filter and nothing else.

While that’s a great start, some businesses in this category may identify themselves differently depending on their overall business scope.

For example, some dental practices could be listed under the Hospitals and Healthcare industry filter, or the Medical Practices industry filter.

  • Filters selected this round include:

    • Industry: Dentists, Hospitals and Healthcare, Medical Practices

    • Location: United States

  • Results for this round: 358,572 companies

Adding those 2 filters already improves our results quite a lot, but it can also pollute our results with companies that don’t quite match what we’re looking for.


Adding filters to refine results

To help broaden your results while still narrowing down your search criteria, you can use the Keywords filter to add on keywords relevant to your search.

To give you an example, you can see if we use only the medical practices filter we would get a lot of doctors offices that practice other types of medicine.

If you then also layer on the “dentist” and “dental care” keyword filters on top, we’ll start seeing results that more closely match what we’re looking for.

  • Filters selected this round include:

    • Industry: Dentists, Hospitals and Healthcare, Medical Practices

    • Location: United States

    • Keywords: Dentist, Dental Care

  • Results for this round: 7,832 companies


Increasing relevant results

The keywords that are used to describe a company can vary even within an industry, so we recommend using as many keywords as you can think of to help increase the results available

As a tip: If you aren’t sure which keywords to use, we recommend taking a look at a desired company in Discover to see which keywords we’ve used for them, and then adding those keywords to your current search.

We’ll practice this now by brainstorming more keywords to increase the number of dental offices we’re retrieving from Discover.

Feel free to add as many keywords that are relevant to your search as you can think of, you can always adjust them later!

If you find that your results are decreasing instead of increasing on this step, please be sure you have the "Match ANY of these" option selected as shown here:

After entering in those keywords, our results have now increased substantially from where we started with our first search:

  • Filters selected this round include:

    • Industry: Dentists, Hospitals and Healthcare, Medical Practices

    • Location: United States

    • Keywords: Dentist, Dental Care, Dentists, Oral Health, Oral Care, Dental, Dental Services, Pediatric Dentistry, Preventative Dentistry, Dentistry, Orthodontics

  • Results for this round: 15,438 companies

Now, we have a full list of relevant companies that we can get started prospecting into!


Additional filters for finding emails

To find emails for all companies or just specific ones from your results (by selecting the ones you want), you can start a Bulk Domain Search directly from the Discover page. Here you have the option to add additional filters to better target your leads:

  • Available filters for finding emails in bulk

Simply click on the button Find email addresses to search for email addresses for all companies in your list.

After clicking the Find Email Addresses button, a new window will appear, prompting you to choose the following options:

• The maximum number of email addresses you want to receive per company (available only on a paid plan)

• The type of email address (all, generic, or personal)

Department filters to include emails from specific departments

More on this can be found here.

  • Available filters for finding emails for single companies

By clicking on any company row, you open the company profile. You’ll see a section for email addresses linked to these companies. You can simply reveal the email address of a specific company contact by clicking on the "Reveal email address" button.

Or you have the option to filter by Decision Makers only, or see All people's emails, and the option to add additional filters such as:

  • Type: generic or personal emails

  • Department: Select specific departments

  • Job title: filter by specific job titles

  • Show only results with: phone numbers, full names, or positions.


To sum things up:

💡 Remember, you can try as many different variations of the search as you'd like, and keywords aren’t the only way to increase results, so we encourage you to try any of the filters you see that are applicable to your use case.

If you’d like, you can now start subtracting some filters or adding in exclusions to refine your search further.

As we mentioned, this can be done as many times as you’d like at no cost, and you can always save different variations of your searches for later as shown here:

💡 If you have any questions, or if you’d like some suggestions on the filters would be best for your search, please don’t hesitate to reach out to our support team using the chat here, or by emailing us at contact@hunter.io.

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