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Why your email sequence isn’t sending emails

Common reasons emails aren’t sending and how to fix them.

Updated yesterday

If your sequence isn’t sending emails, it’s usually due to one of the reasons below. Check the associated sequence status in Hunter to identify the cause and follow the fix.

1. Sequence is Paused or Completed

Status: Paused or Completed

  • Paused: Emails stop sending until you manually reactivate the sequence.

  • Completed: All emails in the sequence have been sent. If you add new recipients, the sequence becomes “evergreen” and will send emails to them automatically.

Fix:

  • If paused, click Activate to resume sending.

  • If completed, add new recipients to trigger new sends.


2. Outside of the Sending Window

Status: On hold – Outside of sending window

Why it happens: The sequence is scheduled to send only on specific days/hours, and it’s currently outside that window.

Fix:

  • Open your sequence and adjust the sending window from the Settings tab. If you prefer to keep the current window, simply wait for it to send as scheduled.


3. Daily sending limit Reached

Status: On hold – Waiting for sending limit reset

Why it happens: The email account reached its daily send limit.

Fix:

  1. Go to Email Accounts Settings and edit the daily limit to increase it (recommended: 15/day for new accounts).

  2. Or wait until the limit resets automatically at midnight (account time zone).

🕒 The daily sending limit resets at midnight (00:00 AM) based on the account’s time zone.


4. Sequence is preparing

Status: Preparing

Why it happens: New sequences take a few minutes to schedule emails before sending starts.

Fix:

  • No action needed. Emails will send automatically once preparation is complete.


5. Sending account disconnected

Status: Error – One or more email accounts have been disconnected

Why it happens: One or more connected email accounts lost their connection.

Fix:

  1. Click Reconnect for the affected account(s) and follow the steps.

  2. Once reconnected, the sequence will resume.


6. No email account assigned to the sequence

Status: Error – This sequence has no email accounts

Why it happens: No sender account is linked to the sequence.

Fix:

  1. Click on the sequence.

  2. In the Settings tag, select one or more email accounts in the Sender accounts section (or connect a new one).

  3. The sequence will resume automatically unless paused.


7. Other sequences are sending first

Status: On hold – Waiting for other sequences

Why it happens: Another sequence using the same email account is ahead in the sending queue. Older sequences are always prioritized over newer sequences.

Fix:

  • Pause other active sequences using the same account.

  • Once paused, the current sequence will send within minutes (if within the sending window).


8. Follow-Ups not yet due

Status: On hold – Waiting for follow-ups

Why it happens: The follow-up delay you set hasn’t passed yet.

Fix:

  • No action needed. Follow-ups send exactly after the delay set in Content (e.g., “2 days after previous email”) and within your sending window.

  • Example: If the first email is sent June 26 at 3:45 PM with a 2-day delay, the follow-up will send June 28 at 3:45 PM, even if your window starts earlier.

⏳Follow-up emails are sent based on the delay (in days) you set in the Content tab.

For example, if the first email was sent on June 26 at 3:45 PM and you scheduled a follow-up for 2 days later, the next email will be sent on June 28 at 3:45 PM, provided it falls within your sending window.

Even if your sending window starts earlier (e.g., 9 AM), follow-ups will always be sent exactly after the set number of full days from the previous email.


Still need help?

If you’re unsure which issue is preventing sends:

  • Send your sequence URL to contact@hunter.io or

  • Reach out via live chat for assistance.

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