When you import leads into Hunter, your data will be enriched automatically and free of charge.
By default, Hunter’s enrichment will overwrite the data you provide with any data points we have available for these leads. To give you more control, you can configure enrichment during import and choose exactly which columns should — or shouldn’t — be enriched. This way, you keep full control over the data that matters most to you.
What is enrichment?
For every email address you import, Hunter automatically enriches your data with available details — such as job titles, social media profiles, and other attributes from our database. This is provided free of charge and helps ensure your leads are as complete and accurate as possible.
Leads import settings
When importing leads into Hunter, the last step of the import process, inside the Settings tab, lets you define rules for how your upload should be handled. Within this step, you’ll see two types of actions:
Enrich your data for free – Decide how Hunter should enhance your leads with additional data points.
Import options – Choose where and how the data is added to your database.
Sometimes, the information in your CSV might differ from what’s already stored in Hunter (for example, a different job title or company name for the same person).
Default behavior: Hunter prioritizes its own data during enrichment.
Your choice: You can prevent certain columns from being updated. Simply select the fields where you want to keep your original data instead of letting Hunter overwrite it.
Configure enrichment during import
Click Configure in the Enrichment section.
Select the columns where you don’t want Hunter to overwrite your data — you can choose one or multiple.
Hunter will then keep the values from your CSV for those columns, ensuring they remain exactly as you provided them.
If you later decide to update this information, you can simply run a new import. Hunter will then update the existing leads in your database based on your new configuration.
💡 Learn more about importing your leads here, and if you have any questions, contact our support team at contact@hunter.io.