Hunter's Campaigns Reporting provides you with a comprehensive overview of all your Campaigns, spanning across each team member, email address, and domain used.
You can monitor the progress of each campaign over time and filter the data by various criteria, including specific campaigns, team members, email addresses, or email domains. Moreover, you can analyze your top-performing campaigns and investigate the specifics that contributed to their success.
Utilizing Hunter's Reporting page, you can effortlessly stay updated on your campaigns and your team's performance through informative visuals and detailed insights. This empowers you to adjust your cold outreach strategy when required.
Check out our brief video tutorial below, designed to give you an overview of the Reporting section and help you easily track the performance of your cold email campaigns in Hunter.
To access Hunter's Campaigns Reporting page, simply click the button below to be directly redirected to your account's reporting section.
Performance analysis
By selecting one of the tabs at the top of the page, you can run a specific performance report:
Here's a breakdown of what statistics you can access with every report:
Campaigns | Check all campaigns sent in a specific timeframe and see the top campaigns. |
Team members | Get a breakdown of the campaigns sent by team members to monitor the team's individual performance. |
Email addresses | See what email addresses sent the most successful/unsuccessful emails and track their performance. |
Email domains | Check how different email domains are performing and if there are any that have higher/lower delivery and reply rates. |
Each option will show you numbers and graphs, helping you keep track of email metrics like sent, bounced, opened, clicked, replied, and successful.
Reporting filters
To create targeted reports, you can select two types of filters: by name and by timeframe.
Filter by name
Each reporting type allows you to select specific filters by name, and you can choose one or several filters at once.
Reporting type | Filter type |
Campaigns | By campaign(s) name(s) |
Team members | By team member(s) |
Email accounts | By email address(es) |
Email domains | By email domain(s) |
Filter by timeframe
By default, the timeframe selected in all reporting types is for the last 7 days, but you can select a specific timeframe or date to apply to the overview and go up to 1 year back in time.
Reporting results
After choosing the filters, a summary featuring a visual representation will be generated, displaying the key performance indicators (KPIs) in detail:
KPIs Overview
Each report includes the main KPIs on top of the graphic:
Sent - Number of emails sent
Bounces - Percentage and number of emails bounced
Opens - Percentage and number of emails that were opened
Clicks - Percentage and number of emails that had links that were clicked
Replies - Percentage and number of emails that received a reply
Successful - Percentage and number of emails marked as successful in Campaigns
Graphic Overview
Other than the KPIs overview, a graphic is also created with a default view by day and by emails sent:
To adjust the timeframe view of the selected graphic, choose between one of the following options:
Day - Daily evolution of the selected KPI
Week - Weekly evolution of the selected KPI
Month - Monthly evolution of the selected KPI
Additionally, you can choose a different KPI to monitor by selecting one of the options in the menu on the right of the timeframe selection. You can choose any of the following KPIs:
Emails sent
Emails bounced
Emails opened
Emails clicked
Emails replied
Emails successful
Emails unsubscribed
Export the graphic as an image:
Click the ''Export'' button on the top right of the graphic to download it as an image (.png). Here's an example of what an exported graphic looks like:
Leaderboard
Each selected reporting view displays a leaderboard on the right side of the graphic with the top-performing segments:
Leaderboard's KPIs overview
The leaderboard changes depending on the reporting view selected and provides an overview of the following high-performing metrics:
Top campaigns
Top team members
Top email accounts
Top email domains
By default, it shows the top KPIs for ''emails sent'' but you can choose any of the other available options to target specific KPIs:
Reporting Details
In the Details section, you can see a full breakdown of the last 12 months of the selected reporting view:
The details' overview is dynamic and changes according to the reporting view selected. It allows you to analyze and sort campaigns based on KPIs to understand what works and what doesn't.
Displayed columns
To select which columns you want to be displayed, click on the ''Displayed columns'' button on the right side to select the right ones.
Once you're done with the selection, click on ''update'':
Export the data in CSV as an image
Click the ''Export'' button to download the email campaigns details in CSV.
☝ If you have any feedback or suggestions about the Campaigns Reporting Page, don't hesitate to get in touch with our Support team! We look forward to hearing from you.