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Personalize your email campaigns using custom attributes
Personalize your email campaigns using custom attributes

Create custom attributes to personalize your email campaign

Updated over a week ago

Sending personalized emails is a great practice to level up your cold outreach efforts, avoid spam reports and increase reply rates.

When creating an email campaign, it is possible to use custom attributes to automatically retrieve information linked to the recipients and use them in the content of your emails.

In this article, you'll learn:

What is a custom attribute?

A custom attribute is a user-defined characteristic, a personalized detail such as your recipient's industry, company or preferences.

You can associate custom attributes with your leads. For example, my lead Juliette likes to drink espresso in the morning and I can add that specific information as a custom attribute: Morning Drink - Espresso.

Now, if I write an email campaign and use that custom attribute, the content of my email will automatically change based on the preferences I have set for Juliette.

How to add a custom attribute

Before adding a custom attribute for your email campaign, make sure to set it up first. After that, you can link these custom attributes when importing a new list of leads or by doing it manually for individual contacts in your Leads lists.

Setting up a custom attribute

First things first, let's set up a custom attribute. To do so visit the Custom Attribute section in your Leads and define a new attribute. You will need to give the attribute a name and a default value.

The default value is a value that will be used if a custom attribute has not been set for a specific lead.

How to associate your leads to custom attributes

After creating a new custom attribute, you only need to update your leads with this new information. You can do so by importing them via CSV file or manually editing them.

Import and map your leads to your custom attribute through a CSV file

πŸ’‘When you import leads already in your Leads list, the system will update the existing leads with the new information instead of creating a duplicate.

πŸ‘‰ Import your leads via CSV file in the Import leads section.

Next, you can map your columns to that newly created or existing attribute, e.g., Morning Drink.

You'll have something like the following in Hunter when you import your list of Leads successfully:

Manually associate existing leads with custom attributes

You can also manually edit and associate existing leads with custom attributes.

πŸ‘‰ To do so, click on the edit option beside your leads entry, enter the contact card, and add the attribute you want to associate with your lead at the bottom.

You also have the option to create a new custom attribute from inside the contact card. This will then automatically be added to the Custom Attributes section for all leads. Click on + New custom attribute.

How to add an attribute to your email campaign

When composing a new email campaign, in the content section of your campaign, you can add attributes to personalize your email campaign.

πŸ‘‰ To add a custom attribute, just click where you want to include it in the email content, and then click the {Insert attribute} button.

You now need to select the attribute you'd like to include from the dropdown list and specify a fallback value, in case the attribute cannot be retrieved for a recipient.

The content will automatically be saved and you can review it in the Review section of your email campaign.

ℹ️ Custom attributes can be included in the email body and the subject line.

Adding a custom attribute URL

Custom attribute URLs come in handy when you've saved links with each lead, for example, blog posts. In this case, your leads would be associated with a Blogpost attribute featuring a unique URL.

Now, imagine you would like to automatically incorporate this attribute into your content without manual intervention, avoiding the display of the complete link, crucial to prevent the email campaign from appearing spammy. That's where custom attribute URLs come in handy.

πŸ‘‰ If you wish to add a custom attribute URL, highlight the text you want to turn into a hyperlink. Next, click the Insert link button at the bottom of the editor.

You can use one of the following options to include a URL in your campaign:

  • Web address to add a URL and have it be the same for all your recipients (common link inserting)

  • Attribute to have a unique URL attribute for each recipient

To add a custom attribute URL, click the Attribute tab and select your custom attribute from the dropdown list.

Click on Insert, and Campaigns will now guide you to add the URL attribute linked to each recipient.

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