When running a campaign, there are multiple statuses that can be used to denote what stage of the campaign a recipient is in. One of the statuses is the "Successful" status.
Unlike the other statuses, this status is not automatic based on a trigger event and instead is something you can manually set.
This status means the intention of the campaign has been achieved and you consider the outreach to be finished with a positive result.
When to use the "Successful" status
The "Successful" status can be manually applied to any recipient you consider to be successful, whether that means a conversion, reply, or engagement such as clicking a link.
This can be helpful to differentiate between recipients who replied with a "not interested" reply from recipients that have had a positive reply, or to mark those who may have reached out to you via other means (such as booking a call) as successful.
How to mark a recipient as "Successful"
You can mark a recipients as successful either in the Inbox (if they have replied):
Or, within the Engagement tab (if they have opened or clicked your email):
Manually setting a recipients status to "Successful" will stop any further communication for the ongoing campaign, meaning further follow-ups will be cancelled for that lead.