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What does the status “Successful” mean
What does the status “Successful” mean

what does the successful status mean and when should you use it?

Updated over 3 months ago

When running a campaign, there are multiple statuses that can be used to denote what stage of the campaign a recipient is in. One of the statuses is the "Successful" status.

Unlike the other statuses, this status is not automatic based on a trigger event and instead is something you can manually set.

This status means the intention of the campaign has been achieved and you consider the outreach to be finished with a positive result.

When to use the "Successful" status

The "Successful" status can be manually applied to any recipient you consider to be successful, whether that means a conversion, reply, or engagement such as clicking a link.

This can be helpful to differentiate between recipients who replied with a "not interested" reply from recipients that have had a positive reply, or to mark those who may have reached out to you via other means (such as booking a call) as successful.

How to mark a recipient as "Successful"

You can mark a recipients as successful either in the Inbox (if they have replied):


Or, within the Engagement tab (if they have opened or clicked your email):


Manually setting a recipients status to "Successful" will stop any further communication for the ongoing campaign, meaning further follow-ups will be cancelled for that lead.

Seeing statistics for "Successful" recipients

When using the "Successful" status within Campaigns, you can see the statistics for the recipients you've marked as successful in multiple places.

First, you can take a look at this statistic per campaign with the statistics section of any campaign:

Or, if you're on a premium plan you can see statistics for this metric across all of your campaigns within your specified time frame using the Reporting tab:

💡 Questions about the "Successful" status and how it can be helpful for your use case? Reach out to our Support Team for help!


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