What is the Engagement section
The Engagement section within Sequences lets you track how individual recipients interact with your emails — specifically who is opening and clicking your content, and how often.
Engagement refers to a recipient activity, such as:
Opening an email
Clicking a link within an email
This section is more granular than the Reporting tab or the Statistics tab inside a given sequence. It lets you filter by engagement level and take direct actions on recipients, making it useful for identifying your most engaged prospects and deciding what to do next.
For example, if you want to send a follow-up to recipients who already opened or clicked a previous sequence, the Engagement section is the right place to start.
How opens and clicks are tracked
Opens are tracked using an invisible pixel added to each email, Hunter logs an open event each time a recipient loads the email.
Clicks are tracked when a recipient clicks any link in your email. Note that Hunter tracks the overall click rate only, not which specific link was clicked.
💡 The Engagement section shows the total number of opens and clicks per recipient — so the same recipient can appear with multiple opens or clicks. The open and click rates shown in Reporting and in each sequence's Statistics tab are calculated differently: they count the percentage of recipients who opened or clicked at least one email, not the total number of events.
Both open and click tracking need to be enabled in the Settings tab of your sequence before sending. Open tracking is on by default; link click tracking requires a paid plan.
Learn more about open and link tracking here.
What's included in the Engagement section?
The Engagement section includes 5 columns by default:
Recipient — full name and email of the recipient
Email Sequence — the sequence associated with the engagement
Opens — total number of opens from this recipient
Clicks — total number of link clicks from this recipient
Last activity — time of the last engagement event
You can also add 2 optional columns:
Email account — the sender's email address
Team member — the team member who created the sequence
These are especially useful in team workspaces that share Leads and Sequences.
Filters
There are 6 filters available in the Engagement section. You can use them individually or combine them to refine your results.
Opens — filter recipients by how many times they opened your emails. Choose from 3 filtering options.
Clicks — filter recipients by how many times they clicked a link. Choose from 3 filtering options.
Email accounts — filter by which email account sent the emails. Useful in team workspaces to separate engagement by sender.
Team members — filter by which team member created the sequence.
Email Sequences — filter by specific sequence to isolate engagement per campaign.
Sent — filter by how recently the sequence email was sent. Choose from 3 pre-set ranges or set a custom range.
If you use the same filters regularly, you can save and reopen filter views using the button in the top right of the section:
Actions you can take
You can take actions at both the group level and the individual recipient level.
Group-level actions
Select the leads you want to take action on, the from the menu click on:
Add to a sequence — add selected recipients to an existing sequence. Useful for moving engaged prospects into a follow-up or nurture sequence.
Create a new sequence — add selected recipients to a brand new sequence. Useful for sending timely content to a recently engaged group.
Cancel scheduled emails — cancel all upcoming emails for a group of recipients.
Individual recipient actions
Mark as successful — mark the recipient as successful if your outreach goal has been achieved. Learn more about the Successful status here.
Cancel scheduled emails — cancel all upcoming emails for this recipient.
Add to a Sequence — Add this lead to an existing email sequence.
Send an email — Send an individual email to this lead
See leads profile — Access the leads profile and information.
💡 The Engagement section does not currently support exporting data. If you need to export recipient data, you have two options: export the full recipient list including sending statuses from the Audience tab of a sequence, or filter leads by sequence and sending status in the Leads page and export from there.
If you have any questions about the Engagement section, contact us at contact@hunter.io or via our chat messenger.