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How to find or create SPF, DKIM, and DMARC records for your domain
How to find or create SPF, DKIM, and DMARC records for your domain

SPF, DKIM, and DMARC records are email authentication protocols that need to be implemented according to the instructions of your ESP.

Updated over a week ago

SPF, DKIM, and DMARC are three widely recognized email authentication protocols. When properly implemented, they authenticate your email provider to send emails on your behalf and ensure your messages' integrity throughout the delivery process.

At the same time, improper implementation of these protocols can prevent your email from reaching the recipient's inbox. That's why it's important to understand the basics of each protocol, correctly configure the DNS records that come with each protocol, and update them whenever you change how emails are sent on behalf of your domain.


👉 SPF, DKIM, and DMARC are implemented by adding appropriate DNS records to your domain's configuration.

For simple cold email setups, such as when using a dedicated cold email domain to send emails via Hunter Campaigns, the best way to find appropriate DNS records is to follow your email provider's instructions.


SPF, DKIM and DMARC implementation

Below, you can find instructions on implementing SPF, DKIM, and DMARC, depending on your email provider.

Set up SPF

  • Gmail/Google Workspace guide: link

  • Microsoft 365/Outlook guide: link

ℹ️ You can check if SPF is correctly set up using this tool.

Set up DKIM

  • Gmail/Google Workspace guide: link

  • Microsoft 365/Outlook guide: link

ℹ️ You can check if DKIM records are correctly set up using this tool.

Set up DMARC

  • Gmail/Google Workspace guide: link

  • Microsoft 365/Outlook guide: link

ℹ️ You can check if DMARC is correctly set up using this tool.


Where to find more information?

If you're interested in learning more about email authentication protocols, you can check out our blog article that explains how SPF, DKIM, and DMARC safeguard your email deliverability and provides guidance on their implementation. You can find it here: https://hunter.io/blog/spf-dkim-dmarc/.

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