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How to set up a custom tracking domain with Namecheap
How to set up a custom tracking domain with Namecheap
Updated over a week ago

In this help article, you will learn how to set up a custom tracking domain for Hunter Campaigns when your domain is hosted by the registrar Namecheap.

Make sure that you have already purchased the domain through Namecheap and that you have DNS control over your domain. In this tutorial, we will follow along with the domain

Set up the Custom Domain

To set up your own custom domain in Hunter, you will need to establish a link between Hunter and your domain. This can be done in 3 steps.

Let's go through each step in detail.

Generate a verification key

In your Hunter account, head to your Campaign settings page, in the Custom Domain section.

In the text area, you will enter a subdomain of your Namecheap domain. A subdomain is an extension in front of your domain. You can choose to add any word in front of your domain, such as track, tracking, etc. In this case, we've chosen to go with the subdomain

Enter a subdomain name in the settings page

Click on "Set this custom domain".

Next, Hunter will generate a validation key. This can take a couple minutes โ€“ it took 3 minutes when creating this guide. Feel free to leave the page if needed.

Hunter is generating a validation key

Once the key is generated, you will find the instructions for the next step: using the key to validate that you own the subdomain.

The validation key once generated in Hunter

Verify ownership of your domain

Log in to your Namecheap account. Head to your Domain List section and click on "Manage" next to your domain.

Managing your domain in Namecheap

Click on "Advanced DNS", and in the "Host Records" section, click on "Add new record":

Adding a new host record in advanced DNS

This is where you will copy and paste the name and value of the key generated by Hunter:

  • Type: select "TXT Record"

  • Host: copy and paste the NAME from your key in Hunter's Campaigns Settings (here we are copying _acme-challenge.track)

  • Value: copy and paste the VALUE from your key (here we're copying 8xN3lieQZoKfajUL4ozu-B4yrh6kM8q8g4_sYyLOG_Y)

  • TTL: set it to 1 minute

Copying the validation key from Hunter to Namecheap

Lastly, save the changes. You will then have to wait until Hunter can retrieve the updated value from your provider, which should take less than 5 minutes.

Set up CNAME record

Once the ownership of the domain has been verified, you will see the last instructions that are needed so that Hunter can track Campaign emails using your domain.

Instructions to set up CNAME record

In your Namecheap account, on the same page where you created the TXT record (see above for instructions), you will need to either update this record, or simply create a new record.

  • Type: select "CNAME Record"

  • Host: copy and paste the NAME from the information in Hunter's Campaigns Settings (here we are copying track)

  • Value: copy and paste the VALUE from Hunter (here we are copying

  • TTL: set it to 1 minute

Setting up a CNAME record in Namecheap

Save the changes, and wait until the information is updated in Hunter.

Finished custom tracking domain set up

Once the custom tracking domain has been set up, you can increase the TTL value of your CNAME record. When you are setting up the domain, you want a short TTL so that the information is updated as soon as possible, but after the initial set up, a higher TTL should make your domain faster, as clients will cache the IP addresses associated with it for a longer period of time. You can for instance set it to 20 minutes.

What Custom Tracking looks like in Hunter Campaigns

Once you've activated custom tracking domain, any links inserted in your campaigns will use your own domain rather than one of Hunter's domains to track their performance. This will include links used to track if a recipient opens your emails, the various links that you insert in your emails, and the unsubscribe link.

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