Filtering your leads helps you build more targeted sequences — whether you're following up with people who didn't reply, re-engaging cold contacts, or reaching only verified emails. You can apply filters from two places: directly inside a sequence's Audience section, or from the Leads section.
Filter leads inside a sequence
When setting up or editing a sequence, go to the Audience section, click + Add recipients and select From leads. This opens a filtered view of your leads so you can narrow down exactly who to include.
The most useful filters are described below.
Sending status
Filter by how leads previously interacted (or didn't) with your sequences. You can select one or multiple statuses at once.
Replied | The recipient replied to your email. |
Clicked | The recipient clicked a link in your email. |
Opened | The recipient opened the email. |
Sent | The email was sent, but the recipient hasn't replied, clicked, or opened it. |
Pending | The email hasn't been sent yet. |
Error | There was an error when attempting to send the email. |
Bounced | The email bounced and didn't reach the recipient. |
Unsubscribed | The recipient opted out of your sequences. |
Never contacted | You haven't sent this recipient any emails yet. |
Verification status
Filtering by verification status helps you focus on leads with deliverable email addresses, which reduces bounce risk. See the full list of possible verification statuses.
Valid | The email address has been verified and is safe to use. |
Accept all | The mail server accepts all incoming addresses, so this email can't be individually verified. Learn more about accept-all domains. |
Unknown | Verification couldn't be completed — typically due to a block or timeout on the mail server. |
Webmail | The address is a personal webmail account (e.g. Gmail, Yahoo) and hasn't been verified. |
Disposable | The address is temporary. Avoid contacting it. |
Pending | Verification has been triggered but hasn't completed yet. |
Not verified | The email hasn't been verified. |
Tags
Filter by tags you've assigned to leads to quickly find a specific group based on your own criteria.
💡 You can also filter by Custom Attributes to build even more targeted segments for your sequences.
Add filtered leads from the Leads section
You can also filter leads and add them to a sequence directly from the Leads section. There are two ways to do this.
Using the Filters option
Click Filters and apply the criteria you want.
Select individual leads, or click the checkbox next to the Full name column to select all.
A blue actions menu will appear. Click Add to a sequence to add them to an existing sequence, or click the three-dot menu to Create a new sequence.
Using Segments
Click a segment in the Leads section to automatically apply its filters.
Select the leads you want to target.
Click Add to a sequence from the blue actions menu.
