Filtering your leads helps you build more targeted sequences — whether you're following up with people who didn't reply, re-engaging cold contacts, or reaching only verified emails. You can apply filters from two places: directly inside a sequence's Audience section, or from the Leads section.
Filter leads inside a sequence
When setting up or editing a sequence, go to the Audience section, click + Add recipients, and select From leads.
This will open a view of your People leads list, where you can select the leads you want to add and apply filters to target the right audience. You can then add individual leads or add them in bulk.
Available filtering options
To target your leads from inside your Audience section, after clicking on +Add from leads, you can filter by the following attributes:
Job tile
Sending status (default filter - can be removed)
Company
Email address
First name
Last name
Verification
Tags
👉 For more detailed filtering options, filter your leads in the Leads section and add them to an existing or new email sequence from there. See more on this below.
Sending status
Filter leads based on how they have previously interacted with your sequences. You can select one or multiple statuses at once.
The Never contacted filter is added by default to help you avoid contacting the same leads repeatedly. However, you can remove this filter at any time if needed.
The following filtering attributes are available for the Sending status filter:
Replied | The recipient replied to your email. |
Clicked | The recipient clicked a link in your email. |
Opened | The recipient opened the email. |
Sent | The email was sent, but the recipient hasn't replied, clicked, or opened it. |
Pending | The email hasn't been sent yet. |
Error | There was an error when attempting to send the email. |
Bounced | The email bounced and didn't reach the recipient. |
Unsubscribed | The recipient opted out of your sequences. |
Never contacted | You haven't sent this recipient any emails yet. |
Verification status
Filtering by verification status helps you focus on leads with deliverable email addresses, which reduces bounce risk. See the full list of possible verification statuses.
The following filtering attributes are available for the Verification filter:
Valid | The email address has been verified and is safe to use. |
Accept all | The mail server accepts all incoming addresses, so this email can't be individually verified. Learn more about accept-all domains. |
Unknown | Verification couldn't be completed — typically due to a block or timeout on the mail server. |
Webmail | The address is a personal webmail account (e.g. Gmail, Yahoo) and hasn't been verified. |
Disposable | The address is temporary — avoid contacting it. |
Not verified | The email hasn't been verified. |
Invalid | This lead is invalid and will not be contacted through Hunter. |
Add filtered leads from the Leads section
You can also filter leads and add them to a sequence directly from the Leads section. There are two ways to do this.
Using the Filters option
Click Filters and apply the criteria you want.
Select individual leads, or click the checkbox next to the Full name column to select all.
A blue actions menu will appear. Click Add to a sequence to add them to an existing sequence, or click the three-dot menu to Create a new sequence.
Using Insights
Open the Insights panel in the Leads.
Add the charts you are most interested in.
Select how you want to filter the leads
