What is Sequences Reporting
Hunter's Sequences Reporting gives you a comprehensive overview of all your email sequences, across each team member, email address, and domain used.
You can monitor the progress of each email sequence over time and filter the data by various criteria, including specific sequences, team members, email addresses, or email domains. You can also analyze your top-performing email sequences and investigate what contributed to their success.
💡 Sequences Reporting is available on paid plans only.
On a free plan, you can still see individual statistics inside the Statistics section of each email sequence.
👉 To access this feature head to Sequences Reporting or click Reporting in the left sidebar of Sequences.
Performance analysis
By selecting one of the tabs at the top left of the Reporting page, you can run a specific performance report
Sequences
Team members
Email accounts
Email domains
Each option will display numbers and graphs, helping you track email metrics such as sent, bounced, opened, clicked, replied to, and successful.
Here's a breakdown of what statistics you can access with every report:
Sequences | Check all email sequences sent in a specific timeframe and see the top sequences. |
Team members | Get a breakdown of the email sequences sent by team members to monitor the team's individual performance. |
Email addresses | See which email addresses sent the most successful/unsuccessful emails and track their performance. |
Email domains | Check how different email domains are performing and if there are any that have higher/lower delivery and reply rates. |
Reporting filters
To create targeted reports, you can select two types of filters in the top-right corner: email sequence name and timeframe. This ensures the report returns data for a specific email sequence and time frame.
Filter by sequence
Each reporting type allows you to filters by sequences name, and you can choose one or several filters at once.
Filter by timeframe
By default, the timeframe selected in all reporting types is for the last 7 days, but you can select a specific timeframe or date to apply to the overview and go up to 1 year back in time.
💡 Archived sequences do not appear in the sequence filter.
To export stats for an archived sequence, open it directly via the Archived status filter on the Sequences page, go to the Statistics tab, and export a CSV.
Reporting results
After choosing the filters, a summary featuring a visual representation will be generated, displaying the key performance indicators (KPIs) in detail.
KPIs Overview
Each report includes the main KPIs on top of the graphic:
Sent - Number of emails sent
Bounces - Number and percentage of emails that bounced
Opens - Number of emails opened and the percentage of recipients who opened at least one email
Clicks - Number of emails clicked and the percentage of recipients who clicked a link in at least one email
Replies - Number of emails that received a reply and the percentage of recipients who replied
Successful - Number and percentage of recipients marked as successful in Sequences
💡 Open, click, and reply rates are calculated at the recipient level — not per message. If the same recipient opens multiple emails in your sequence, they count as one unique opener.
For example, if you contact 100 people and 20 of them open at least one email, your open rate is 20%.
Graphic Overview
Other than the KPIs overview, a graphic is also created with a default view by day and by emails sent:
To adjust the timeframe view of the selected graphic, choose between one of the following options:
Day - Daily evolution of the selected KPI
Week - Weekly evolution of the selected KPI
Month - Monthly evolution of the selected KPI
Additionally, you can choose a different KPI to monitor by selecting one of the options in the menu on the right of the timeframe selection. You can choose any of the following KPIs:
Emails sent
Emails bounced
Emails opened
Emails clicked
Emails replied
Emails successful
Emails unsubscribed
Export the graphic as an image
Click the ''Export'' button on the top right of the graphic to download it as an image (.png).
Here's an example of what an exported graphic looks like:
Leaderboard
Each selected reporting view displays a leaderboard on the right side of the graphic with the top-performing segments:
Leaderboard's KPIs overview
The leaderboard changes depending on the reporting view selected and provides an overview of the following high-performing metrics:
Top email sequence
Top team members
Top email accounts
Top email domains
By default, it shows the top KPIs for Emails sent but you can choose any of the other available options to target specific KPIs.
Reporting Details
In the Details section, you can see a full breakdown of the last 12 months of the selected reporting view:
The details overview is dynamic and changes according to the selected reporting view. It allows you to analyse and sort email sequences based on KPIs to understand what works and what doesn't.
Displayed columns
To select which columns you want to be displayed, click on the Displayed columns button on the right side to select the right ones.
Once you're done with the selection, click on Update.
Export the reporting details as CSV
Click the Export CSV button to download the email sequence details in CSV format.
☝ If you have any feedback or suggestions about the Sequence Reporting Page, don't hesitate to get in touch with our Support team! We look forward to hearing from you.