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Find companies similar to a target company in Discover

Find companies similar to your ideal customer in Hunter Discover and expand your prospecting without using filters.

The Companies similar to filter in Hunter Discover helps you find companies that match a specific business you already know.

This is useful when you’ve identified an ideal customer (ICP match) and want to quickly discover similar companies without building complex filters.


How it works

Hunter suggests similar companies based on:

  • Industry

  • Company description

  • Keywords

This lets you expand your prospecting from one strong example instead of starting from scratch.

Within each similarity group:

  • Companies with available email addresses are ranked first

  • If there's no strong direct match, Hunter falls back to the target company's own industry to keep results relevantc

💡 Discover is available on all paid All-in-one outreach plans.


Step-by-step guide

  1. Open Discover

    Go to Discover from your Hunter dashboard.

  2. Use the “Companies similar to” filter

    On the left-hand panel, locate the Companies similar to filter.

    Start typing the name of the company you want to base your search on.

    Discover filters panel showing Companies similar to input field

  3. Select the correct companies

    Choose the correct company from the dropdown of domains. Once selected, Hunter will automatically generate a list of similar companies.


What to expect

After selecting a company:

  • A list of similar companies will appear instantly

  • Results are based on similarity signals (not manual filters)

  • You can refine results further using additional filters if needed

  • You can select companies individually using the checkboxes, or save them all at once


Selecting and saving similar companies

Saving a company adds it to your Leads > Companies list in Hunter. From there you can manage and segment the company, find and reveal email addresses for it later.

Each company in your results has a checkbox, so you can select exactly which lookalikes to save of find emails for it instead of saving the whole list.

  • Select individual companies using the checkboxes, or leave everything unselected to save all results at once

  • Click Save all companies (or Save selected if you've made a selection) to add them to a new or existing list in your Leads

💡 The company save function is limited to 100 companies at a time for users on the Free plan. There's no limit on paid plans.


Find emails from these companies

Once you’ve identified relevant companies, you can extract contact details directly from your results.

From Discover, you can:

  • Click on an individual company to view the available email addresses associated with that company and reveal them.

  • Reveal emails in bulk by applying additional People targeting filters in the next step.

  • Select specific contacts using the checkboxes, or leave all contacts unselected to reveal emails for everyone matching your filters.


Common questions or issues

Why can’t I use this filter?
This feature is only available on paid plans. Check your subscription in Hunter plans.

Why are some results not exact matches?
Similarity is based on multiple signals — industry, keywords, and description — so results can vary in how closely they match. Companies without available email addresses are also ranked lower within their group, which can affect where a result appears in the list.

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