How to tailor your Discover search using filters

Because your use case is unique to your business, it can be tricky to determine which filters in Discover will best fit your search.

This guide will help you further tailor your search and improve your results. If you need help getting started with Discover, you can view our full tutorial here and come back to this guide if necessary.

First, we’re going to begin by selecting a couple of simple filters as a starting point for our search.

You can select any filters you'd like as you're following along, or you can follow along with me.

As we can see, using only these 2 filters provides a limited number of results.

In this case, we can use different filters to alter results.

Every industry is different, so we recommend trying multiple filter combinations while tailoring your search.

First, notice how we’ve entered only “Dentists” within the industry filter and nothing else.

While that’s a great start, some businesses in this category may identify themselves differently depending on their overall business scope.

For example, some dental practices could be listed under the Hospitals and Healthcare industry filter, or the Medical Practices industry filter.

Adding those 2 filters already improves our results quite a lot, but it can also pollute our results with companies that don’t quite match what we’re looking for.

To help broaden your results while still narrowing down your search criteria, you can use the Keywords filter to add on keywords relevant to your search.

To give you an example, you can see if we use only the medical practices filter we would get a lot of doctors offices that practice other types of medicine.

If you then also layer on the “dentist” and “dental care” keyword filters on top, we’ll start seeing results that more closely match what we’re looking for.

The keywords that are used to describe a company can vary even within an industry, so we recommend using as many keywords as you can think of to help increase the results available

As a tip: If you aren’t sure which keywords to use, we recommend taking a look at a desired company in Discover to see which keywords we’ve used for them, and then adding those keywords to your current search.

We’ll practice this now by brainstorming more keywords to increase the number of dental offices we’re retrieving from Discover.

Feel free to add as many keywords that are relevant to your search as you can think of, you can always adjust them later!

If you find that your results are decreasing instead of increasing on this step, please be sure you have the "Match ANY of these" option selected as shown here:

After entering in those keywords, our results have now increased substantially from where we started with our first search:

Now, we have a full list of relevant companies that we can get started prospecting into!

To find emails for all companies or just specific ones from your results (by selecting the ones you want), you can start a Bulk Domain Search directly from the Discover page. Here you have the option to add additional filters to better target your leads:

Simply click on the "Find people" button to search for email addresses for all companies in your list.

After clicking the Find people button, a new window will appear, allowing you to filter the available email addresses according to your preferences:

Job title: Filter emails by job titles. You can choose one or multiple job titles.

Verification status: Filter emails by their current verification status. Possible statuses to filter by are Valid, Accept-all, and Unknown.

Department: Filter emails by departments such as Executive, Sales, Marketing, HR, IT, Finance, and more. You can choose one or multiple departments.

Location: Filter emails by the location of the contact. You can search by location using city, state, country, region, continent, or economic area.

People per company: choose all, decision makers, or a specific number of contacts to reveal per company.

Required fields: You can use this filter to show only contacts that have:

Saved Leads: Filter results to hide leads you've previously saved to your Hunter Leads list.

Email Category: Use the pre-set category tabs to determine the types of emails you'd like to receive

By clicking on any company row, you open the company profile. You’ll see a section for email addresses linked to these companies. You can simply reveal the email address of a specific company contact by clicking on the "Reveal" button.

You also have the option to view emails based on their category: All people, Decision makers, or Generic:

To get more specific, you have the option to add additional filters such as:

💡 Remember, you can try as many different variations of the search as you'd like, and keywords aren’t the only way to increase results, so we encourage you to try any of the filters you see that are applicable to your use case.

If you’d like, you can now start subtracting some filters or adding in exclusions to refine your search further.

As we mentioned, this can be done as many times as you’d like at no cost, and you can always save different variations of your searches for later as shown here: