Create your first email campaign

A guide to create your first cold email campaign and any follow-ups

Updated over a week ago

In this guide, we'll show you how to create your first email campaign using Hunter Campaigns.

How to create your first email campaign?

Go to the Campaigns section and click the β€œ+ New campaign” button on the upper right-hand side of your screen. This will bring you to a new page where you can create content for your new campaign and its follow-ups.

A GIF showing you the email content box and how to add a follow up to yout campaign by clicking on the "Add follo-up" button and selecting the days between the emails

How to compose your message?

In this first step, you can write the campaign's content and send yourself a test email.

You can enrich your content using formatting features such as bold or italic text, bullet points, etc. Our approach prioritizes simplicity over complex design elements, so we've set default font styles and sizes (they will adapt based on the email client font set by the recipient). This ensures that your cold emails are clear and effective.

How to send a test email

Click the "Send myself a test email" button to preview how your message will look to recipients once the campaign is launched. Test emails won't be tracked and won't affect engagement rates.

A screenshot of a the content email box in Campaigns with some text, with the intention of highlighting the "Send myself a test email" button.

Make sure to have a connected email account in the Campaign Settings, to send yourself a test email. For more detailed guidance on how to do so, refer to our section here: How to connect your email accounts in Campaigns.

πŸ’‘Not sure what to write? Looking for some inspiration or ready-to-use templates? We've got you covered. Check out our extensive range of cold email templates at Hunter Cold Email Templates for all the help you need.

Use attributes to personalize your email content

To tailor your campaign emails for individual recipients, you can include specific attributes in the email body and subject line. Attributes such as 'First Name' and 'Company' will be filled in automatically with the respective information of each recipient at the time the email is sent.

Hunter provides a range of built-in general attributes, such as name, email, job position, company, and website. Additionally, you can create custom attributes to better suit your campaign needs.

How to insert an attribute

To incorporate a new attribute, simply click on the 'Insert attribute' button and then select the attribute you wish to add from the available options.

Once you've chosen an attribute, enter a fallback word in the dedicated section. This word will be used instead of the attribute if it's missing for a particular recipient.

πŸ‘‰ More details on how custom attributes work can be found in the dedicated help article: Personalize an email campaign using a custom attribute

How to add images, videos, and attachments?

If you are on a paid plan, you can add images, GIFs, and videos to your campaign content, and you can also attach files. We support the most common image file types such as JPG, PNG, WEBP and GIFs

To insert an image or GIF into your message body, just click the "insert image" icon located at the bottom of the message content box and choose the image you wish to include.

An email content box with an error indicating the option to add an image to the content of your email.

To include a video in your email using its URL, simply click on the "insert video" icon and paste the URL of the video. If the URL is from platforms like YouTube, Vimeo, Vidyard, or Loom, a preview of the video with an automatically selected thumbnail will be displayed.

A control box that show where to add a Video URL and a thumbnail with a preview of the video.

If the URL is from a different provider, you'll be required to add a thumbnail URL.

The image shows an error message: " We weren't able to generate a preview image (thumbnail) from the video URL. Please provide a thumbnail URL to continue.

To add a file attachment to your email, click on the "attach file" button and choose a file from your computer's file system. You can upload files up to 10MB in size, such as PDFs, ZIP files, Excel spreadsheets, among others.

The image shows an email content box, indicating the option to attach a file.

How to add a follow-up?

Follow-ups are automated emails triggered when a recipient doesn't respond to the initial email, proving highly effective in increasing engagement and response rates in cold email campaigns.

You include up to 5 follow-ups in each campaign in Hunter. For each follow-up, you can choose the delay before it's sent, ranging from 1 to 30 days, allowing you to strategically time your messages for maximum impact.

πŸ’‘When you add a follow-up, the number of days you select is counted starting from the day after the previous email was sent.

A GIF of the email content box showing you how to add a follow-up by clicking on the "Add follow-up" button and selecting the days between each email.

πŸ‘‰ If the subject line of your follow-up is left blank, it will be sent as a reply to your original message. However, if you add a new subject, the follow-up will be sent as a separate email, offering a fresh opportunity to catch the recipient's attention.

If a scheduled follow-up falls on a day that's outside your designated sending window, Hunter will delay sending it until the next day which aligns with your weekly sending schedule.

How to track email opens and link clicks

In your cold email outreach, monitoring engagement through open tracking and link tracking is essential.

Open tracking indicates the number of times your email is opened, and link tracking observes how recipients interact with links in your email.

This data is essential for understanding how your audience interacts with your emails, helping you improve your outreach strategies and communicating more effectively with your prospects.

A screenshot showing email opens and link clicks for a campaign.

Link tracking can be activated when using a Starter plan or above.

Email open tracking is available to all users (on free and paid plans), providing valuable insights into your email campaign's performance.

If you track your email opens and link clicks, these metrics will be displayed in your Engagement section. This feature is useful for measuring the success of your Campaign.

A screenshot of the Engagement section in hunter, highlighting email open and link tracks associated with a few recipients.

πŸ‘‰ For more information on how to track open rates, you can refer to the guide here: Tracking open rate in Campaigns.

How to include an unsubscribe link or deactivate it

An unsubscribe link is included by default, however, you can decide to deactivate it before launching your campaign.

Simply uncheck the option, Insert an unsubscribe link in the emails, below the content section, as shown in the image below. You can also decide to include it again, by checking the option if it was previously deactivated.

πŸ‘‰ You can also edit the unsubscribe sentence for this specific campaign in the campaign's Settings tab before launching it. The custom unsubscribe sentence will be only applied to the selected campaign, also see the article: Email Campaign Settings and Review

Instead, the default unsubscribe sentence, applicable to all campaigns can be edited in the Unsubscribe sentence section.

πŸŽ‰ Congratulations on setting up your first email campaign. Let's proceed to the next step and learn how to add recipients to your email campaign.

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