What is a lead in Hunter?
In Hunter, a lead represents a single person or company profile you’ve saved or imported— usually including an email address and related public information.
All leads will be visible in your Leads section — the central place for your cold outreach workflow—where you can find emails, enrich prospects, and contact them through cold email sequences.
Company Leads vs. People Leads
Hunter supports two types of leads:
Company leads represent an organization. They focus on company-level information such as the company name, domain, industry, and location, and are useful for researching and qualifying accounts.
People leads represent individual contacts within a company. They include personal and professional details such as name, email address, job title, and verification data, and are used for outreach and email sequences.
You can save both company and people leads from Hunter tools like Discover, and find people's leads through our prospecting tools, such as the Domain Search and Email Finder, and manage them together in the Leads section.
What Information does a people lead contain?
A People lead can include a wide range of professional and company-level data, depending on what data we have available.
Name – First and/or last name of the contact.
Email address – The professional email.
Company name & domain – The organization the lead works for.
Job title / position – Role within the company.
Website – Company website.
Industry – Industry the company operates in.
Department – Department the lead belongs to (e.g. Sales, Marketing).
Company type – Type of organization (e.g. SaaS, agency).
Company country – Country where the company is located.
Location – Geographic location of the lead.
Phone number – Contact phone number, when available.
Verification status – Current deliverability status of the email
Confidence score – Deliverability confidence score for the email address.
Verification date – Date the email was last verified.
Tags – Custom labels used to organize leads.
LinkedIn URL – When available from public sources.
Twitter – Twitter/X profile URL, when available.
What Information does a company lead contain?
A company lead in Hunter can include the following information, depending on what’s available in Hunter or has been added by you:
Saved leads – Number of people leads saved for the company.
Website – Company website or primary domain.
Location – Geographic location of the company.
Industry – The Industry the company operates in.
Size – Estimated company size (number of employees).
Company type – Type of organization (e.g. SaaS, agency).
Tags – Custom labels used to organize company leads.
Year founded – Year the company was established.
Last funding date – Most recent funding event date, when available.
How leads are created in Hunter
You can add leads to Hunter in several ways, depending on your workflow:
Save Leads from Hunter Tools
Leads are automatically saved to your Leads while discovering emails using Hunter's core functionalities:
Discover – Save leads from companies that match your ICP.
Domain Search – Add contacts found for a specific company domain.
Email Finder – Save specific emails by full name and domain.
Import leads via CSV
You can also upload existing leads at once by importing a CSV file.
Upload a CSV file including names, emails, domains, company data or custom attributes. Hunter matches and enriches information automatically when possible (on a paid plan)
Create leads manually
You can also add leads one by one by entering contact details manually in the Leads section.
What you can do with Leads
Leads are designed to help you turn discovered contacts into actionable outreach.
With leads, you can:
Save and centralize contacts you find across Hunter tools in one place.
Segment leads into lists to organize them by persona, use case, or campaign goal.
Automatically group leads using dynamic filters like role, company size, or verification status.
Use leads in Sequences to send personalized outreach emails in one click.
Leverage enriched data (company, role, industry) to tailor your messaging.
Export or sync your data automatically to your existing CRM.
Automatic monthly leads verification for leads you have saved from Hunter (paid plan).