When sending out messages through Campaigns (if you are using a paid plan) you can include a tracking pixel (open tracking) to track when recipients open your emails and click on the links in them.
By default, this is done through one of our generic tracking domains which are shared between all of our users.
For users on a Growth plan and higher, we offer the option to set up a custom domain.
A custom tracking domain allows you to track:
opens: when an email is open;
clicks: when a link is clicked;
unsubscriptions: when recipients click the unsubscribe link in your emails (if any).
How to set up a custom tracking domain in Campaigns?
A custom tracking domain can be set in the Campaigns Settings:
You will need to have DNS control over the custom domain in order to use it for your campaigns.
Fill in the domain or subdomain that you want to use and click the “Set this custom domain” button. In this example, it's track.piedpiper.com.
The process should approximately take 5 minutes: you can wait, come back later or click the refresh link to attempt an early refresh. Requesting a refresh on your custom domain status can only be done once per minute.
Once the verification key has been generated, go to your DNS provider and set up the required TXT record.
Make sure that the TTL for the DNS record is as low as possible (usually the lowest value that you can set is 1 minute) as you will need to convert that record into a CNAME record later on and that will not take effect until the TTL of the TXT record has passed.
Like before you can wait or click the refresh button after the DNS record has been set up. It may take some time for your DNS changes to take effect.
Once you see the above screen you should change the TXT record into a CNAME record in your DNS provider’s control panel as instructed on-screen, keep the TTL on the previous low value and wait for the page to update (or use the refresh link if possible).
Once you see the above your custom domain has been set up, you can increase the TTL in your DNS provider’s control panel to a higher value for better performance.
From this point on all your sent emails in Campaigns will use the custom domain if the email tracking and link tracking are enabled. The unsubscribe link in your messages (if activated) will also use the same custom domain.
If you no longer wish to use the custom domain or want to change it, simply click the delete link to delete the custom domain from Hunter. After deleting it here you should remove the CNAME record using your DNS provider’s control panel.