How to compose your messages?
In this second step of setting up your email sequence, you can write the sequence's content and send yourself a test email.
You have three options when composing your sequence content:
Manually create your sequence content
Create your sequence using Templates
Create your sequence using Hunter's AI writing assistant
Manually creating your email sequence
Your sequences start as a blank canvas, and you can start writing your email from scratch directly in the Content section of your sequence:
Our approach prioritizes simplicity, so we've set default font styles and sizes (which will adapt based on the recipient's email client font settings).
You can still format your content using bold, italic, or strikethrough. However, keep in mind that formatting may affect email deliverability, so we recommend keeping your emails as plain as possible.
We also provide additional insights to help you craft better emails:
Word count – Shows how many words your email contains.
Reading time – Estimates how long it takes to read your email. Since the average email attention span is about 8 seconds, aim to capture interest quickly.
Grade – About readability. Indicates how easy your email is to understand (from very simple, elementary-level writing to more complex language).
Spam score – Detects potentially spammy patterns in your email and provides recommendations to improve deliverability.
Creating your email sequence using templates
Within Email Sequences, you can create your own templates or download pre-made templates from our Library.
To get started, head to the Templates section within Sequences:
Templates can serve as a base for your messaging, and you can edit and personalize them as you create your sequences.
Create your email sequences using Hunter's AI Writing Assistant
If you're on a paid plan, you have the option to enable Hunter's AI writing assistant for extra help crafting your email sequences.
You can use the provided prompts to share information about your audience, value proposition, sequence goals, and more with Hunter.
We'll generate a complete email sequence based on your preferences, ready for you to edit and personalize.
Find more information on using the AI writing assistant here.
How to send a test email
You can preview how your email will look to recipients by sending a test email. Test emails are not tracked and will not affect your sequence engagement rates.
Find the paper airplane icon in the top-right of the message editor. This is the "Send a test email" button.
Click the "Send a test email" button.
Choose the email address you'd like to receive the test at (or leave the default option selected).
Confirm sending of your test email, and check your inbox!
💡Custom attributes will not appear in test emails sent to you. This also applies to certain existing attributes, except for first/last names and company name attributes, which will function as expected.
Use attributes to personalize your email content
To tailor your email sequences for individual recipients, you can include specific attributes in the email body and subject line.
Attributes such as 'First Name' and 'Company' will be filled in automatically with the respective information of each recipient at the time the email is sent.
Hunter provides a range of built-in general attributes, including name, email, job title, company, and website. Additionally, you can create custom attributes to better suit your sequence needs.
How to insert an attribute (step-by-step)
Click on the 'Insert attribute' button
Select the attribute you'd like to add from the list of available options.
Enter a fallback to use if the chosen attribute is missing for any recipients.
Click Insert to see your attribute in your email content.
👉 More details on how custom attributes work can be found in the dedicated help article: Personalize an email sequence using a custom attribute
How to add images, videos, and attachments?
If you are on a paid plan, you can add images, GIFs, and videos to your email sequence, as well as attach files.
We support the most common image file types such as JPG, PNG, WEBP, and GIFs
To insert an image or GIF into your message body, click the "Insert image" icon located at the bottom of the message content box, then choose the image you wish to include.
To insert an image or GIF into your message body, click the "Insert image" icon located at the bottom of the message content box, then choose the image you wish to include.
To include a video in your email using its URL, click the "Insert Video" icon, then paste the URL. If the URL is from platforms such as YouTube, Vimeo, Vidyard, or Loom, a video preview with an automatically selected thumbnail will be displayed.
To include a video in your email using its URL, click the "Insert Video" icon, then paste the URL. If the URL is from platforms such as YouTube, Vimeo, Vidyard, or Loom, a video preview with an automatically selected thumbnail will be displayed.
If the URL is from a different provider, you'll be required to add a thumbnail URL.
To add a file attachment to your email, click on the "attach file" button and choose a file from your computer's file system. You can upload files up to 10MB in size, such as PDFs, ZIP files, Excel spreadsheets, among others.
To add a file attachment to your email, click on the "attach file" button and choose a file from your computer's file system. You can upload files up to 10MB in size, such as PDFs, ZIP files, Excel spreadsheets, among others.
How to add a follow-up?
Follow-ups are automated emails triggered when a recipient doesn't respond to the initial email.
To add a follow-up, click the "Add a follow-up" button below your initial email in the Content section of your sequence:
You can include up to 5 follow-ups in each sequence in Hunter.
For each follow-up, you can choose the delay before it's sent, ranging from 1 to 30 days, allowing you to strategically time your messages for maximum impact.
💡When you add a follow-up, the number of days you select is counted starting from the day after the previous email was sent.
If the subject line of your follow-up is left blank, it will be sent as a reply to your original message.
However, if you add a new subject, the follow-up will be sent as a separate email, offering a fresh opportunity to catch the recipient's attention.
If a scheduled follow-up falls on a day that's outside your designated sending window, Hunter will delay sending it until the next day, which aligns with your weekly sending schedule.
🎉 Congratulations on creating your content.
Let's proceed to the next step and learn how to review your emails.