What this guide helps you do
This quick-start guide walks you through creating and launching your first Email Sequence in Hunter.
By the end, you will:
Create a sequence
Add recipients
Write your emails
Configure sending settings
Launch with safe defaults
If you need deeper explanations, detailed guides are linked throughout.
Before you start
Make sure you have:
At least one sending account connected
→ Manage your email accounts in Email SequencesA recipient list ready:
In Leads
As a CSV/TXT file
Or for manual entry
If you’re unsure what Sequences are, see: Sequences overview.``
Step-by-step: Create and launch your sequence
Step 1: Create a new sequence
Go to Sequences in your Hunter account
Click + New Sequence
Step 2: Name your sequence
Choose a clear internal name for your new sequence.
Examples:
“SaaS founders – Q1 outreach”
“June 2025 Summer outreach”
Step 3: Add recipients
Choose how you want to add recipients:
From Leads
Upload a CSV/TXT
Add recipients manually
Read more on each option (plus mapping rules and common import issues) here: How to add recipients to an email sequence
Step 4: Write your first email
Add a subject line
Write your email content
You can also:
Use email templates
Use the AI writing assistant
Use the A/B Testing feature
Personalize with custom attributes
Send yourself a test email
Check the spam score before proceeding
Helpful guides:
Step 5: Add follow-ups
Add 1–2 follow-up emails that will be automatically sent after the delay you set.
Set delays between steps (example):
3 days after step 1
7 days after step 2
Follow-ups are only sent to recipients who:
Haven’t replied
Haven’t bounced
Haven’t unsubscribed
Haven’t been marked as Successful
If you'd like to review writing and formatting best practices, read more here: Cold Email Writing Guide
Step 6: Review settings before sending
Open the Settings tab and review:
Sending window and start date
Sender account
Daily limits
Account rotation (if using multiple accounts)
Recommended safe defaults (for first-time senders)
If this is your first sequence or a new sending account:
Steps: 3 total (1 initial + 2 follow-ups)
Delays: 3 days, then 7 days
Sending window: Weekdays during business hours
Daily limit: Start low and increase gradually
Personalization: 1–2 meaningful attributes
Helpful resources:
Run a settings checklist before you hit send: Email Sequence Settings & Review in Hunter
Learn how to use multiple accounts at the same time with email rotation: Email account rotation
Find out why some emails can be delayed (queue, limits, sending window): How email sequences sending works in Hunter
Step 7: Preview and launch
Once you're ready, you can launch the sequence in the Settings tab using the Launch button in the top-right corner.
After launching, the sequence status will be:
Preparing: Hunter usually takes a few minutes to schedule all the emails for sending (it may take up to 15 minutes maximum).
And then:
Active (if starting immediately)
Planned (if a future start date is set)
What to expect after launch
Emails are sent according to delays, sending windows, and daily limits
Replies stop follow-ups automatically
You can monitor activity inside the sequence or in the Inbox
If emails don’t send immediately, this is often due to:
Sending window restrictions
Daily limits
Scheduled delays
Next steps after launch
Monitor replies in the Inbox → Managing your Hunter Inbox
Review recipient-level activity → Email statuses in Email Sequences (recipient statuses)
Filter sequences by status → Sequence statuses in Email Sequences
If emails aren’t sending → Why your email sequence isn’t sending emails
Need help? Have a look at the Sequences FAQ or reach out to the Support team.