What is email account rotation?
Email account rotation (also known as inbox rotation) lets you send a single email sequence using multiple email accounts. This increases your overall sending capacity while maintaining a healthy email reputation by sending lower volumes per account.
Benefits of using email account rotation
Being able to send the same email sequence from multiple accounts makes it easier to quickly send an email sequence to a large number of recipients without having to exceed the recommended daily sending limits.
It saves you the manual work of configuring multiple email sequences that target the same group of recipients with the same message, and it lets you ramp up your daily sending volume without sending too many emails from any individual account.
All of this helps protect your sender's reputation and deliverability. That’s because email providers associate sudden sending volume spikes and an excessive daily sending volume with spam-related activity.
How does email account rotation work
Email account rotation allows you to select multiple email addresses when setting up an email sequence. In Email Sequences, you can choose any number of email accounts that you have connected to your account to send a sequence.
Each all-in-one outreach plan includes a set number of email accounts. You can also always purchase an additional email account on any paid plan.
Free plan | Starter plan | Growth plan | Scale plan |
1 Email account | 3 Email accounts | 10 Email accounts | 20 Email accounts |
💡 Tip: To distribute sending evenly across all connected sender accounts, add the senders before launching the email sequence.
Connecting email accounts to your email sequence
To add additional email accounts to an email sequence:
Go to the email accounts centre in Email Sequences.
Click Add email account.
Click the button for your email provider and follow the sign-in instructions.
Once connected, you'll see your account listed and its details.
Tip: Connecting a Microsoft account? Use an incognito window when adding any additional Microsoft accounts due to a Microsoft limitation.
How are emails distributed when using email account rotation
After you launch the email sequence, Hunter will begin sending the emails, evenly distributing the scheduled messages among all the email accounts you included.
Emails will be sent from each account based on the individual daily sending limits you’ve configured.
💡 Sending limit schedule example:
You have 100 emails to send and want to distribute them across two email accounts.
The emails are split evenly, with 50 emails assigned to each account.
If one account has a daily sending limit of 10 emails and the other has the maximum allowed sending limit, the first account will send 10 emails per day over 5 days. The second account will send all 50 emails in a single day.
Email account rotation explained
Recipient Distribution: Recipients are divided equally among all active email accounts. Adding more recipients or email accounts updates this allocation accordingly. You can also add or remove email accounts from the rotation after an email sequence is launched.
Follow-Up Emails: Once the initial email is sent, follow-ups are sent from the same email account to keep the interaction consistent. If an email account is removed mid-sequence, however, follow-ups might come from another account, which we generally don’t recommend to avoid seeming spammy.
Reallocation Process: If you change recipients or email accounts, a reallocation occurs. While this process runs, emails aren’t sent from the email sequence until it’s complete. Once initial emails have been sent, only recipients who have not been contacted may be redistributed.
Daily Sending Limit: Each email account has its own daily sending limit, so some accounts may send more emails per day.
🔗 Useful links: