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Email account rotation
Email account rotation

Expand the outreach of your campaigns by including additional sending accounts.

Updated over a week ago

Email account rotation (also known as inbox rotation) is a feature offered by some cold email tools, including Hunter Campaigns. It allows you to send a single campaign using multiple email accounts.

How does email account rotation work

Email account rotation allows you to select multiple email addresses when setting up a campaign. In Campaigns, you can choose any number of email accounts that you have connected to your Hunter account.

After you further configure your campaign and click Launch at the final step, Hunter will evenly distribute the scheduled messages among all the email accounts you included in the rotation.

The emails will be sent from each account without overriding the daily sending limits you may have set up for them individually.

For example, let’s say you have 100 emails to send, and you want to send them using two different email accounts. The 100 emails will be evenly divided between the two accounts, so each account will have to send 50 emails. If you’ve set up a daily sending limit of 10 emails for one account and the other one has no sending limits, then one account will send 10 emails daily for five days, while the other will send all 50 emails within one day.

If you also include follow-up messages in your email campaign, each recipient will be sent the follow-up using the same email account used to send the first message, preventing getting your recipients confused.

You can also add or remove email accounts from the rotation after a campaign is launched.

Benefits of using email account rotation

Being able to send the same campaign from multiple accounts makes it easier to quickly send an email outreach campaign to a large number of recipients without having to exceed the recommended daily sending limits.

It saves you the manual work of configuring multiple campaigns that target the same group of recipients with the same message.

And it makes it possible to ramp up your daily sending volume without sending too many emails from any individual account, which helps you protect your sender reputation and deliverability. That’s because email providers associate sudden sending volume spikes and an excessive daily sending volume with spam-related activity.

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