What is email account rotation
Email account rotation (also known as inbox rotation) lets you send a single email sequence using multiple email accounts. This increases your overall sending capacity while maintaining a healthy email reputation by sending lower volumes per account.
Benefits of using email account rotation
Being able to send the same email sequence from multiple accounts makes it easier to quickly send an email sequence to a large number of recipients without having to exceed the recommended daily sending limits.
It saves you the manual work of configuring multiple email sequences that target the same group of recipients with the same message, and it makes it possible to ramp up your daily sending volume without sending too many emails from any individual account.
All of this contributes to protecting your sender's reputation and deliverability. That’s because email providers associate sudden sending volume spikes and an excessive daily sending volume with spam-related activity.
How does email account rotation work
Email account rotation allows you to select multiple email addresses when setting up an email sequence. In Email Sequences, you can choose any number of email accounts that you have connected to your account. For users on the Starter monthly plan, up to 3 email accounts can be connected by default.
💡 Tip: To distribute sending evenly across all connected sender accounts, add the senders before launching the email sequence.
Adding email accounts
To add additional email accounts to an email sequence:
Inside your email sequence, open Settings and go to Sender accounts.
Select the email account(s) you want to use. If no other accounts are listed, click + Add account to open the Sequences Settings page and connect a new one.
Once added, any remaining unsent emails will be distributed across all available accounts.
How are emails distributed?
After you launch the email sequence, Hunter will begin sending the emails, evenly distributing the scheduled messages among all the email accounts you included.
The emails will be sent from each account according to the daily sending limits you may have set up for them individually.
Sending limit schedule example:
You have 100 emails to send, and you want to send them using two different email accounts.
The 100 emails will be evenly divided between the two accounts, so each account will send 50 emails.
If you’ve set a daily sending limit of 10 emails for one account and the other has no sending limits, then one account will send 10 emails daily for 5 days, while the other will send all 50 emails within one day.
Email account rotation explained
Recipient Distribution: Recipients are divided equally among all active email accounts. Adding more recipients or email accounts updates this allocation accordingly. You can also add or remove email accounts from the rotation after an email sequence is launched.
Follow-Up Emails: Once the initial email is sent, follow-ups are sent from the same email account to keep the interaction consistent. If an email account is removed mid-sequence, however, follow-ups might come from another account, which we generally don’t recommend to avoid seeming spammy.
Reallocation Process: If you make changes to recipients or email accounts, a reallocation occurs. While this process runs, emails aren’t sent from the email sequence until it’s complete. Once initial emails have been sent, only recipients who have not been contacted may be redistributed.
Daily Sending Limit: Each email account has its own daily sending limit, which means some accounts could be sending out more emails per day.
💡 When using account rotation, our system can automatically detect the signature you've set up for each account. You can also add a custom 'Sender Name' to your emails based on the email address used for sending. This ensures each email is personally signed. For detailed instructions on how to set this up and further personalize your email sequences using custom attributes, please refer to this help guide.